Using Mobile Analytics to Deliver Better Mobile Apps, Faster

If you’re building and maintaining more than a couple of mobile apps, you know the new app lifecycle presents a kind of hellish arithmetic. It goes something like this: (# mobile OSes supported) x (total # apps) x (releases per year) = experiences that had better amaze end users In other words, mobile is driving […]

What “mobile first” really means

Last week I spent a morning with group of IT executives at the Washington Area CTO Roundtable. My topic was “Apps, APIs & Analytics: What ‘Mobile First’ Really Means.” The story condenses a good deal of what we’ve been seeing in the broader market, as well as what we learned from our recent enterprise survey […]
 
 

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