CUSTOMER WIN: Avis Budget Group in EMEA Selects the Appcelerator Platform to Enable Mobile First Transformation

With the Appcelerator Platform, Avis Budget Group will effectively build, connect, measure and manage their entire mobile app portfolio

Mountain View, CA – November 6, 2013 – Avis Budget Group, a leading global provider of vehicle rental services, will standardize and automate its mobile application initiatives across its European, Middle Eastern and African (EMEA) region on the leading mobile enterprise mobile platform from Appcelerator®. The solution will support mobile applications for the Avis, Budget and Zipcar brands, which have more than 10,000 locations in approximately 175 countries around the world, and through its Zipcar brand, with more than 810,000 members.

As a multi-brand and international operation, the group-level IT function at Avis Budget Group in EMEA is standardizing on the Appcelerator Platform to drive efficiencies and consistency across multiple business units and geographies around delivering innovation through mobile. With the Appcelerator Platform, Avis Budget Group will deliver native cross-platform apps to delight its users, drive innovation by unlocking backend data sources for new app capabilities, and measure the overall usage and success of their entire mobile app portfolio. This will provide Avis Budget Group with the ability to accelerate their time to market, deliver amazing mobile experiences, reduce costs, and manage risk.

“Avis Budget Group prides itself on delivering superior experiences, and mobile is a critical touch-point to delight and add value to our customers,” said Neal Sunners, Group IT Director, Avis Budget Group EMEA. “The Appcelerator Platform underpins the delivery of our mobile app experiences, connected to any data source, on all devices relevant to our customers – with analytics to prove success.”

As part of its mobile strategy, Avis Budget Group EMEA conducted extensive evaluations of solutions from different vendors, including the top mobile application development platforms. They selected the Appcelerator Platform because it offers the most unified and comprehensive approach for building and managing the entire mobile enterprise application portfolio. Furthermore, Zipcar has been leveraging Appcelerator’s solutions to drive their award-winning mobile strategy since 2011.

“Today’s corporate mandate to IT is: build great apps that run on a range of devices, and that connect to an exploding set of backend data. It’s a non-trivial ask, and one that can’t be met by legacy web tools,” said Jeff Haynie, CEO of Appcelerator. “The Appcelerator Platform will enable Avis Budget Group to deliver mobile apps that their customers will love while increasing quality, lowering costs, and leveraging insights to drive enhancements – supported by a robust mobile enterprise infrastructure.”

About Appcelerator
Mobile apps are fast replacing web applications as the way we buy, share, search, learn and collaborate. Appcelerator® helps companies solve for this new mobile reality: delivering native cross-platform apps at the speed of web, mobilizing any data source, and driving success with real-time analytics – all from an open, cloud-based platform. With the Appcelerator Platform, companies can eliminate point tools to scale mobile across the enterprise, drive innovation by unlocking backend data sources for new app capabilities, and measure the overall usage and success of the entire mobile app portfolio. Appcelerator also provides an award-winning open source mobile development environment, Titanium®. With over 60,000 mobile applications deployed on over 175 million devices, Appcelerator’s solutions are backed by the world’s largest mobile ecosystem, including more than 500,000 mobile developers and hundreds of ISVs and strategic partners, among them SAP, Cognizant and CSC. It serves as the mobile platform of choice for companies like Avis Budget Group, eBay, TUI Travel, Merck, Mitsubishi Electric, ZipCar, and Pay-Pal. For more information, visit

Media Inquiries
Vanessa Camones or Zach Servideo
theMIX agency for Appcelerator

Sign up for our blog!

computer and tablet showing Appcelerator software
Start free, grow from there.