Appcelerator and RIM Join Forces to Reward Mobile Developers

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Appcelerator’s 390,000 Titanium Developers incented to build and port for BlackBerry 10 with financial rewards, free services, and testing hardware

Mountain View, CA and Waterloo, ON – (November 29, 2012) Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM), a global leader in wireless innovation, and Appcelerator®, a leading mobile development platform provider, today announced that they are working together to offer mobile developers a number of incentives, including financial rewards, free services, and testing hardware, for creating BlackBerry® 10 applications.

The incentives are open to Appcelerator’s ecosystem of over 390,000 developers, who have 50,000 applications deployed worldwide on over 90 million devices. Through the power of Titanium’s cross platform capabilities, developers and enterprises will be able to build and port their applications to BlackBerry 10, and Appcelerator indicates that developers should have the ability to reuse between 65-90% of their code as they port from other leading platforms to BlackBerry 10.

Titanium for BlackBerry 10 will be available on December 7, 2012 in a prerelease version.

Incentive programs for developers will include the following*:

  • The first 1,000 developers will receive a BlackBerry® Dev Alpha test device, once their application has been submitted for review on the BlackBerry® World™ storefront
  • Up to 10,000 developers will receive one year of free Appcelerator Cloud Services (ACS) and Analytics, once their app is approved and available for sale on BlackBerry World
  • Applications that have been submitted can qualify for the BlackBerry 10k Developer Commitment

“Developers and enterprises continue to look for robust cross-platform solutions and we are thrilled to work with Appcelerator to have Titanium support for BlackBerry 10,” said Alec Saunders, Vice President, Developer Relations and Ecosystems, RIM. “Appcelerator’s community will not only have the ability to leverage Appcelerator’s native applications for faster porting, but will also be part of the growing momentum for BlackBerry 10 and be able to take advantage of the phenomenal programs we have for developers, such as the 10k commitment.”

According to Appcelerator, customers who standardize on the Titanium platform can get to market up to 70 percent faster and can quickly optimize business results with analytics-driven insights into user behavior and app performance. Appcelerator Analytics gives developers insight on how apps are performing, what features are being used the most, and where there are opportunities for improvement. Appcelerator Cloud Services (ACS) offers a fast and easy way to build connected apps with services including status updates, photo storage and social integration

“As Appcelerator announced at the BlackBerry World 2012 conference in May, we are committed to delivering outstanding support for BlackBerry10 within Titanium,” said Sandeep Johri, Chief Operating Officer, Appcelerator. “In our quest to deliver native apps across all the major platforms, we are excited to roll out compelling incentives for Appcelerator’s mobile developer community, including the tools for building and bringing apps to BlackBerry 10.”

Appcelerator will demonstrate Titanium support for BlackBerry 10 at BlackBerry Jam Asia in Bangkok, Thailand, November 29-30, and will host an on-site developer workshop. RIM will offer training and support through a webcast beginning the week of December 10, 2012.

Useful Links
DevZone – https://developer.blackberry.com/jamcommunity/
DevBlog – http://developer.blackberry.com
@BlakcBerry Dev – http://www.twitter.com/blackberrydev
@Appcelerator – http://www.twitter.com/appcelerator
Appcelerator Titanium – http://www.appcelerator.com/titanium/
Appcelerator announcement from BlackBerry World 2012 conference in May – http://www.appcelerator.com/blog/2012/05/native-blackberry-10-support-coming-to-titanium/
Appcelerator Cloud Services – http://www.appcelerator.com/cloud
Appcelerator Analytics – http://www.appcelerator.com/platform/appcelerator-analytics

* Restrictions apply. See Terms and Conditions for complete details.

About Appcelerator
Appcelerator is the leading mobile development platform of choice for thousands of enterprises including eBay, Merck, Mitsubishi Electric, NBC, PayPal and Ray-Ban, as they become mobile-first organizations. With more than 50,000 mobile applications deployed on 90 million devices, Appcelerator’s award-winning open source development platform (Titanium) and Appcelerator Cloud Services are used to create native apps across multiple devices including iOS, Android, Windows and BlackBerry, as well as hybrid and HTML5 mobile web. Customers who standardize on Appcelerator’s solutions get to market 70 percent faster and achieve a significant competitive advantage. Appcelerator’s worldwide ecosystem includes 390,000 mobile developers and hundreds of ISVs and strategic partners including SAP and Cognizant. For more information visit www.appcelerator.com

About Research In Motion
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.

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