THE TRADEMARK GUIDELINE

Appcelerator® is the leading mobile platform of choice for thousands of app developers to create native iOS and Android apps, and HTML5 mobile web apps. In order to ensure that there is no confusion about our products and services, or our relationship with developers and or partners of Appcelerator, we have put together the following Guidelines for the use of Appcelerator Trademarks.

Appcelerator Trademarks

The following is a list of Appcelerator’s trademarks and registered trademarks in the United States and certain other countries. The absence of a product or service name or logo from this list does not constitute a waiver of Appcelerator’s trademark or other intellectual property rights concerning that name or logo.

For publications that will be distributed outside the United States, do not include trademark symbols. Instead use the appropriate trademark attribution notice, for example: Appcelerator and Titanium® are trademarks of Appcelerator, Inc., registered in the U.S. and/or other countries.

The following is a non-exhaustive list of Appcelerator's trademarks and service marks.

Appcelerator Trademarks

Use the trademark notation shown here the first time the trademark is mentioned in text in U.S. publications. Include the credit line in all U.S and international publications in which the trademark is mentioned.

Using Appcelerator Trademarks as per the Guidelines will allow you to avoid receiving a request to change an inappropriate use. Use that is not covered by this Guideline needs explicit written permission from Appcelerator. If you have any questions regarding a proposed usage of our marks or to request permission for a certain use, please contact us here.

Logo Downloadables

For light backgrounds
Appcelerator - Now Part of Axway landscape logo for light backgrounds

PNG | EPS

 
Appcelerator - Now Part of Axway stacked logo for light backgrounds

PNG | EPS

For colored or dark backgrounds
Appcelerator - Now Part of Axway landscape logo for dark or colored backgrounds

PNG | EPS

 
Appcelerator - Now Part of Axway stacked logo for dark or colored backgrounds

PNG | EPS

In General

We understand the desire of developers to associate their products with Appcelerator, or use our name in publicity materials related to or relevant to Appcelerator, but to help us maintain the integrity of our brands and logos, naturally, any use of Appcelerator Trademarks will be subject to the overarching requirement that it does not suggest sponsorship or endorsement by Appcelerator unless such relationship has been explicitly agreed upon.

The Guideline is, of course, not exhaustive, and does not fully describe our right or actions we are permitted to take under applicable laws, or certain permitted use of our trademarks that you may have under the laws in certain countries. You are responsible for conforming to the laws applicable to your proposed usage.

Guideline for Websites and Domain Names

The more attention from the app development community the merrier, but to ensure websites that reference Appcelerator will not be confused as a part of the company…

You May:
  • Name your website, product, or application with something unique, that satisfies the rest of this Guideline.
  • Feel free to include language on your website that explains that you are referring to our company or our products, or explaining that your mobile application is “Built on Appcelerator® Titanium™” but when our registered trademarks are actually used, the status of such being federally registered marks must be indicated, e.g. Appcelerator®, or Titanium®.
  • Reference Appcelerator or use Appcelerator Trademark specifically granted to you when you are a Partner, Certified Trainer or have any other existing relationship with Appcelerator.
You May Not:
  • Use your website to promote yourself as an agent, employee, or any other similar related relationship with Appcelerator when no such relationship actually exists with Appcelerator.
  • Use Appcelerator Trademarks in the name of your website domain name or application (“TitaniumGuide” is not acceptable) without our specific consent.
  • Distort, alter, or make derivative use of Appcelerator trademark logos. Examples of derivative logos would include logo or iconography that includes our the English Alphabet “A” in a triangle logo, Titanium ribbon, or part of the Titanium ribbon.

Guideline for Printed and Marketing Materials

With printed materials, published websites and other publicity-related materials, please follow these basic guidelines:

You May:
  • Name your product, event, or any marketing material with something unique that does not suggest sponsorship or endorsement by Appcelerator when no such sponsorship or endorsement relationship exists, or in a way that is outside the scope of sponsorship or endorsement.
  • If authorized to use Appcelerator Trademarks, the marks should be used in their exact form – neither abbreviated nor combined with any other words (e.g., Appcelerator, rather than “AppC”).
  • Use Appcelerator Trademark to identify our products or services when explaining your product (e.g., “Can be purchased in Appcelerator Open Mobile Marketplace” or “featured in Codestrong”)
  • Reference Appcelerator or use Appcelerator Trademark specifically granted to you when you are a Partner, Certified Trainer or have any other existing relationship with Appcelerator.
You May Not:
  • Use Appcelerator Trademark in the name of your website or application without our specific consent (“Powered by Titanium …” is not acceptable).
  • Use a portion of an Appcelerator Trademark, image, or text, as part of your product, website or application name without our specific consent.
  • Register a domain containing the word Appcelerator or any other Appcelerator Trademarks, misspellings of, or any other word that is pronounced as Appcelerator.
  • Apply for a trademark that is confusingly similar to Appcelerator Trademarks for goods and services in area of computer software, web based software, tablet and mobile device applications.
  • Use or make derivative use of Appcelerator Trademarks without our specific consent.
  • Distort, alter, or make derivative use of Appcelerator trademark logos. Examples of derivative logos would include logo or iconography that includes our the English Alphabet “A” in a triangle logo, Titanium ribbon, or part of the Titanium ribbon.

Visual Design of Your Website, Application and Related Graphics and Iconography

You May:
  • Design your site with unique branding and logos, which satisfy the other Guidelines, and is not confusingly similar to Appcelerator Trademarks
  • Clearly distinguish any Appcelerator Trademarks, including any link to any Appcelerator website, in such a way that Appcelerator Trademarks are clearly owned by Appcelerator and are not a part of your website.
  • Reference Appcelerator or use Appcelerator Trademark specifically granted to you when you are a Partner, Certified Trainer or have any other existing relationship with Appcelerator.
You May Not:
  • Distort, alter, or make derivative use of Appcelerator trademark logos. Examples of derivative logos would include logo or iconography that includes our the English Alphabet “A” in a triangle logo, Titanium ribbon, or part of the Titanium ribbon.

Writing a Book or Other Written Work About Appcelerator

We encourage authorship of books related to Appcelerator or its products. When doing so:

You May:
  • Put in the title of your work “Appcelerator®”, to indicate its relevance to Appcelerator, Inc., and or to explain that the book is not written or endorsed by Appcelerator.
  • The Appcelerator Trademark may be used as an adjective or noun, never as verb, or in the plural or possessive form.
You May Not:
  • Use Appcelerator Trademark(s) in a way that might imply that the book is authored or sponsored by Appcelerator, Inc.
  • Use our logo on the cover of your book or in the title, as this may confuse and imply that the book is an official Appcelerator book.
  • Distort, alter, or make derivative use of Appcelerator trademark logos. Examples of derivative logos would include logo or iconography that includes our the English Alphabet “A” in a triangle logo, Titanium ribbon, or part of the Titanium ribbon.

Merchandise or Manufactured Items

Appcelerator does not permit or license use of its trademarks or logos in connection with merchandise and other promotional products such as clothing, hats, mugs, without a specific written agreement:

You May:
  • Contact us for specific permission and such will be reviewed on a case-by-case basis.
You May Not:
  • Without explicit permission, use Appcelerator Trademarks or any other logo or name on promotional merchandise that may suggest sponsorship or relationship with Appcelerator, Inc.
  • Distort, alter, or make derivative use of Appcelerator trademark logos. Examples of derivative logos would include logo or iconography that includes our the English Alphabet “A” in a triangle logo, Titanium ribbon, or part of the Titanium ribbon.

Using Appcelerator Trademarks in your Ad or Marketing Campaign

We do sponsor events and actively participate in the mobile phone application community, thus we need to ensure that ads or marketing campaigns that suggest a partnership or relationship with Appcelerator will not mislead the public community.

You May:
  • Use the Appcelerator Trademark or link to the Appcelerator website, in a manner that satisfies this Guideline.
  • Use the Appcelerator Trademarks or application to show that your product is compatible with Appcelerator’s services and platform.
You May Not:
  • Use Appcelerator Trademarks or confusingly similar marks that imply an Appcelerator partnership with, endorsement, business or agency relationship without our express consent.
  • Distort, alter, or make derivative use of Appcelerator trademark logos. Examples of derivative logos would include logo or iconography that includes our the English Alphabet “A” in a triangle logo, Titanium ribbon, or part of the Titanium ribbon.

Credit Line (Attributing Ownership of the Appcelerator Trademarks)

If you use any Appcelerator Trademarks, on splash screens, webpages or materials, you must include this credit line (an attribution of Appcelerator’s ownership of such trademark(s) by providing the following statement):

[Appcelerator Trademark] is a trademark of Appcelerator, Inc., registered in the U.S and /or other countries and is used under license.

For Example: “Appcelerator® is a trademark of Appcelerator, Inc., registered in the U.S and/or other countries and is used under license.”

The ® or TM symbol, as appropriate, must be included with the first or most prevalent use of the Appcelerator Trademark in materials on which it appears (unless published outside the United States, then trademark symbols do not apply).

Logo Use Guidelines

For your convenience, we provided properly formatted Appcelerator logos on this page, as well as certain standards for presenting our logo, typographical elements and colors, which we require you to follow when using Appcelerator Trademarks. You may obtain those logos and standards in this document: here.

Conditions of License to Use Appcelerator Trademarks

If you elect to use Appcelerator’s trademarks, we require you to comply with the Guideline set forth above and your use is subject to your agreement to be legally bound by the terms of our trademark license, terms of which are provided below. Of course, you are not bound to use Appcelerator Trademarks, but your use of Appcelerator Trademarks will be considered to be your acknowledgement of your agreement to these conditions. These terms and conditions may be updated or changed from time to time, and it is your responsibility to ensure that the use of Appcelerator’s trademarks are in compliance with our most up to date conditions:

  • You will comply with all applicable Guidelines set forth above;
  • Appcelerator owns any and all rights to Appcelerator Trademarks and the substantial goodwill in those marks (including any additional goodwill that may accrue as a result of your use of Appcelerator Trademarks);
  • The use or display of Appcelerator trademarks in connection with your application, product or services shall not create any right, title or interest for you in or to the Appcelerator trademarks;
  • Appcelerator shall have the sole right and discretion to bring legal or administrative proceedings to enforce its rights in its trademarks, including actions for trademark infringement or unfair competition proceedings;
  • You agree not to, directly or indirectly, challenge Appcelerator’s use, ownership or registration of Appcelerator’s trademarks;
  • You agree to provide Appcelerator, upon its request, with copies of your marketing materials and reasonable evidence that the quality of your product or service is consistent with industry standards;
  • You may not sell, assign or otherwise transfer your limited license to use the Appcelerator trademarks without Appcelerator’s express written consent; and
  • You agree that Appcelerator assumes no liability to your or any third party due to your use of Appcelerator trademarks (which are provided “as is” and without any warranty or assurances that they do not infringe another party’s rights), and you will indemnify and hold Appcelerator harmless against any losses, damages and expenses incurred in connection with any claim against Appcelerator arising or relating to your use of such trademarks and/ or your products or services; and
  • You agree that this license and any right to use Appcelerator trademarks terminate automatically upon your failure to comply with these license terms.

Updated: February 3, 2016