MBaaS Revisited: How Backend Technologies Are Evolving

View larger image Increasingly, “MBaaS” (Mobile-backend-as-a-Service) is becoming the mobility phrase du jour. And for good reason: the personalized, participatory and context-aware nature of mobility means good apps require a host of services that are foreign or optional to web applications, but which are crucial for mobile apps. Push notifications, for example. Or geolocation. Or […]

Using Mobile APIs To Win In The Experience Economy

Fifteen years ago in an article for the Harvard Business Review, B. Joseph Pine and James Gilmore predicted the rise of what they called an Experience Economy. Their premise was that businesses, facing the commodification of almost every type of good or service, would be driven to offer exceptional experiences to customers as the last […]

Apple Watch, iOS 8 & Other Key Takeaways from Apple’s Latest

Was there an announcement this week? Something about a watch? In fact, despite what looks to be an impressive wearable debut, the real disruptor may prove to be Apple Pay. But first a word on what this all means for Titanium and the Appcelerator Platform: On September 5th we released our beta support for iOS […]

MADP Revisited: How The Mobile Landscape is Evolving

Historically1, MADP – Mobile Application Development Platform – has been the term of choice for those tools and software suites that help companies build mobile apps. As Gartner notes, there are a large number of vendors bunched under the MADP umbrella: from native toolkits such as Apple’s iOS SDK, to web tools like jQuery mobile, […]

A Tap on the Shoulder: Using Push Notification to Increase Your Mobile Advantage

With apologies to Bill Gates, content alone no longer reigns supreme. In our mobile-driven, user-centric world, context is the big game in town. It’s also one of the chief reasons the experience on mobile devices is superior to PCs – and why mobile (read: apps) is rapidly eclipsing the web (read: tethered browser). By “context,” […]

Top Three Takeaways For IT From The 2013 McKinsey Global Survey

IT can — and should — be the most innovative department in your company. Once pegged as the geek squad, in charge of cutting costs and keeping the internet up and running, today’s IT department has the power to drive innovation at organizations of all kinds. In fact, it’s high time every company rethought the […]

Why B2U is the Only Acronym That Matters: Thoughts on Our Mobile Future from CIO Summit 2014

Mobile is replacing the web. That’s the elephant in the room today. When I gave this keynote presentation to a packed auditorium at the CIO Summit in Chicago this March, I explained that too many companies are still trying to ignore the elephant. Despite mobile being one of the most talked about, blogged about and […]

The Five Mobile Metrics No Company Should Be Without

It’s been fifteen years since B. Joseph Pine and James Gilmore first coined the term “Experience Economy” – their name for a world in which businesses, facing the commodification of almost every kind of good or service, would be driven to offering superior “experiences” as the only means of differentiation. Today we’ve arrived at this […]
 
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