As many of you may have observed, we have been in the process of rebranding and renaming our offering. Our new brand – Axway Appcelerator – represents two words that combine our company name and our well-known brand in the mobile app development industry.
By design, we maintained a separate Appcelerator identity until now to maximize its considerable brand equity and provide continuity to our hundreds of thousands of loyal developers around the world. This is the right time to unite Appcelerator and the refreshed Axway brand launched last fall, as we have made tremendous strides integrating and aligning Axway Appcelerator products and capabilities with the Axway AMPLIFY platform and vision.
As promised at the time of the acquisition, Axway has invested in our product line, we have expanded our Product Management and Product Marketing teams. We have brought smart, experienced and high-energy people with the common goal to grow our product, our open source community and the business.
There are few more things to come, as many of you have seen, we continue with a great cadence of constant releases for our now named Axway Titanium SDK. And we already started working on our next major release 7.0.0. Enhancements and new features are also coming for Analytics, APIs, Hyperloop, and across practically all components. It is an exciting time and combined with the Axway AMPLIFY platform roadmap, upcoming refreshed developer portal and marketplace, we are going to close this second half of 2017 on a roll.
Our latest Axway Appcelerator Dashboard released on Friday transitions the product to the new name and brand. Most of the other components including documentation have been updated or will be updated in the next few weeks. All major components follow an easily recognizable pattern in the naming convention as we have used in the past.
|OLD BRANDING & NAMING||NEW BRANDING & NAMING|
|Appcelerator Titanium™||Axway Titanium™ SDK|
|Appcelerator Platform||Axway Appcelerator Mobile solution|
|Appcelerator Dashboard||Axway Appcelerator Dashboard|
|Appcelerator Studio||Axway Appcelerator Studio|
|Arrow Builder||Axway API Builder tools|
|Arrow Cloud||Axway API Runtime services|
|Arrow MBaaS Services||Axway Mobile Backend Services|
|Appcelerator Analytics||Axway Mobile Analytics
|Appcelerator Performance Management||Axway Mobile Analytics
|Appcelerator CLI||Axway Appcelerator CLI|