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The Week in Mobile: July 19-25, 2015

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Apple announces Q3 earnings, mobile payment platforms advance, Yahoo puts its spin on the messaging app and more

Each week we round up the top news stories, think pieces and other content that centers on the fast-paced, quickly changing world of mobile technology. We tell you which companies are employing clever mobile strategies, illuminate new ways of thinking about mobile and offer a peek at meaningful trends in the industry. This content is designed to inspire you and your company to take advantage of the many benefits mobile can offer.

Apple Announces Q3 2015 Earnings

Last week, Apple announced fiscal Q3 2015 earnings. The company reported $49.6 billion in revenue and $10.7 billion in net profit representing $1.85 per share. When compared to the year-ago quarter, these figures show a growth of 32.5 percent in revenue and a 44.5 percent jump in EPS. Apple also reported 47.5 million iPhones, 10.9 million iPads and 4.8 million Macs sold in Q3 2015. As expected, the company did not report the number of Apple Watches sold, which means industry experts and investors are left to debate the new device’s success.

Apple Opens Another iOS 9 Beta

Apple has released iOS 9 Public Beta 2, which offers bug fixes, speed enhancements and Home Sharing, a feature that allows users to stream music between devices. The release comes just two weeks after Apple released the first iOS 9 public beta, which opened testing up to anyone, rather than just those with a developer account. And, correcting a slight misstep with the new open-to-anyone model, Apple no longer allows users running iOS 9 beta to leave app ratings in the App Store. This will come as a big relief for devs who may have been receiving negative reviews for apps not yet tested on the beta OS.

Samsung and Apple Advance Mobile Payment Platforms

Apple Pay rival, Samsung Pay, which was announced alongside the Galaxy S6, is being tested by select S6 and S6 Edge users in Korea. This marks the first public release of Samsung Pay, which is expected to roll out to additional users over the next few months. Originally, Samsung said the payment platform wouldn’t be available until September, but it’s possible that a larger rollout may be coming sooner than expected.

Meanwhile, Apple Pay announced 35 new platform supporters, adding to its list of more than 375 partners nationwide. And, using the payment system is about to get even easier with the release of iOS 9, which will feature the ability to launch Apple Pay from the lock screen, which removes a step from the payment process.

Mobile Remains Central to Microsoft’s Strategy

Microsoft has announced a $7.6 billion write-down, but that doesn’t mean the company is giving up on mobile, according to TechCrunch reporter Ron Miller. While Windows phone has struggled to gain popularity, accounting for only 3 percent of market share, Microsoft has invested in other mobile initiatives. Windows 10 and cross-platform mobile apps may be able to keep Microsoft competitive in the mobile space. Continued investment in these initiatives in the face of financial hardship show Microsoft recognizes the importance of mobile and the company’s commitment to finding a mobile strategy that works.

Yahoo Launches New Messaging App

Yahoo which has been working on a replacement for its mobile messaging app for years, launched the Yahoo Livetext Video Messenger app earlier this month. Released with little fanfare and only available in the Hong Kong iTunes App Store, it’s thought Yahoo hopes to test the app prior to launching in other major markets. The app combines traditional messaging with video capabilities in order to imitate in-person communication in which users can see facial reactions in real-time. The unique spin is an attempt by Yahoo to differentiate its app as it enters an already crowded marketplace.

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