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Starbucks Intros Mobile Orders: This Week in Mobility

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Ovum Predicts 2015 Will be a Big Year for Mobility
Ovum’s recently released report, 2015 TrendstoWatch: Enterprise Mobility Report, predicts that mobile strategy will again be at the top of every CIO’s agenda in 2015. The report identifies consumerization as the primary trend driving mobile uptake in the enterprise, and lays out five key trends to keep an eye on:

  • “The ‘mobility mismatch’ between employers and employees will persist.
  • More businesses will think beyond BYOD – moving from informal to formal BYOD management programs.
  • More enterprises will frame enterprise mobility management (EMM) in a wider ‘workspace’ strategy.
  • Senior line-of-business executives will apply pressure, not just employees.
  • SMEs and the vendors that sell to them should expect 2015 to be more mobile-centric.”

Much of this is good news for enterprises, since embracing mobility leads to higher productivity, happier employees and more valuable offerings for customers. But, of course, there are also major hurdles to surmount as the demand for enterprise mobility increases. In addition to the so-called “mobility mismatch” between employers and employees, our own Q3 Mobile Trends survey found a significant disconnect between developers and decision-makers in businesses when it comes to understanding where mobile initiatives stand and what tools and strategies will be needed to move the ball forward. Here’s hoping 2015 will see that gap start to close!

Paul Miller Explains How to Fit Mobile into the Digital Workplace
There was a time when businesses thought “mobile strategy” meant making the company intranet available on smartphones. (!) No longer. Smart CIOs today recognize that mobile isn’t just an edge case to tack onto their desktop and web-focused IT efforts. Mobile holds all kinds of potential for employees to be more productive and successful, and the best way to derive this value is to build a truly integrated digital workplace, one that recognizes the transformative power of mobile use cases. Over on CMSwire, Paul Miller explains eight common misunderstandings that often cause CIOs to approach mobility in the wrong way. His advice is spot-on for companies ready to embrace mobile and the benefits it can bring.

Starbucks Rolling Out Mobile Ordering
It’s no secret that Starbucks has been way ahead of the mobile payments game. Currently, 16 percent of U.S. sales come in through mobile devices, which is around 7 million mobile payments per week — making it more successful than any other mobile payments system out there. Now Starbucks is making the move to roll out a new mobile ordering and payment system that will make it easier than ever to get your caffeine fix. Along with the debut of express stores, coffee trucks and upscale versions of its offering, plus rumors of on-demand coffee delivery coming down the pike, this move indicates that Starbucks wants to remain at the forefront of understanding and responding to changing customer needs.

Square Makes Another Go at Consumer Mobile Engagement
After shuttering its Square Wallet app earlier this year, the mobile payments company is making good on its purchase of Caviar, a service similar to Seamless except that it allows you to order delivery from restaurants that don’t already offer it. Caviar was previously web-only, but this week announced a mobile app and expansion to new territory (it’s still available only in the Bay Area and surrounds at this point.) While it remains to be seen whether this new consumer focus will be more successful than its first foray, Square — or at least Jack Dorsey’s camp within it — seems to understand that it needs to figure out how to engage with these types of end-users if it wants to be successful.

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