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ICYMI: Top 10 Posts to Prepare For 2015

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It’s been a huge year for mobility, from big announcements at Apple’s Worldwide Developers Conference and the ongoing conversation surrounding mobile app security to the growing prominence of “mobile-first” development and an increase in hackathons to bring new mobile ideas to life.

As you wrap up your year and start thinking about 2015, kick back and take in our most shared and read pieces of 2014. We’ve taken on an array of topics from MADPs and APIs to mobile security and B2U that will get you up to speed and ready for the new year. Happy Holidays!

10. 7 MOBILE DEVELOPMENT MYTHS
Misconceptions, myths, pitfalls … whatever you call them, you’ll want to steer well clear of them as you ramp up your mobile efforts. Think you can control app release velocity? Is mobile just another channel? We debunk these myths and more. Check them out here so you don’t fall victim in 2015.

9. MADP REVISITED: HOW THE MOBILE LANDSCAPE IS EVOLVING
MADP, MBaaS, EMM, APM, MAM … If the rise of mobile acronyms feels like alphabet soup to you, you’re not alone. But amid the multiplying terms, there’s emerging clarity around what companies need to do to actually succeed. Learn the lingo that will actually matter in 2015 here.

8. APP MONETIZATION GETTING HARDER? IT MAY NOT MATTER…
While some reports indicate a shrinking market for paid apps, app builders shouldn’t worry. There are more ways to make money on mobile than consumer-facing apps. The B2E space is set to explode. Find out how to capitalize on it here.

7. MOBILE INFLUENCERS: FIVE TO FOLLOW
Sure, we know mobile and we’re proud of it – but not too proud to acknowledge the other players who are helping to shape what mobile means. Find out what these movers and shakers know that you can apply to your efforts as you dive head-first into mobility.

6. USING MOBILE ANALYTICS TO BUILD BETTER APPS, FASTER
More operating systems, more devices, more releases per year, and still the business wants … better apps? No sweat. At ALM Forum 2014, Appcelerator co-founder and CEO Jeff Haynie explains how to make it happen. Find out how.

5. HOW TO USE HACKATHONS TO DRIVE MOBILE INNOVATION
When you’re building your mobile strategy for 2015, consider taking a page from Blackbaud’s playbook. In 2014 the nonprofit software provider held its fifth annual “Off-The-Grid” employee hackathon. Teams with modest mobile experience brought great new product ideas to life – in a single day. Sound impossible? See how they did it and how you can apply it to your own work.

4. APPS ARE NOT APPLICATIONS (AND WHY THIS MATTERS)
It’s been said before: apps are not applications. But how are they different? (Hint: It’s bigger than just “smaller.”). Understand the differences and how they impact just about everything you thought you knew about building software here.

3. A TAP ON THE SHOULDER: USING PUSH NOTIFICATIONS TO ENGAGE USERS
Why are so many mobile experiences superior to traditional web? A big reason is context. Done right, mobile delivers more personalized and meaningful user interactions that take advantage of context in a way the poor old blind-and-chained PC never could. Used correctly, push notifications are a great place to start better engaging your users.

2. FIVE PRACTICES FOR SECURE MOBILE APPS
2015 was another big year for data breaches. And if your company builds or uses mobile apps, you should be thinking about how you’re going to guarantee the security of your data and that of your users – because mobile security differs from web security. Prepare yourself for 2015 with five best practices for keeping your mobile apps secure.

1. FORGET B2C, B2B, B2E: WHY “B2U” IS THE ONLY ACRONYM THAT MATTERS
For years, we have designed and built software based on persona – B2C, B2B, or B2E. But then mobile came along and blew up these distinctions. No one who’s used an elegant consumer apps is excited about going back to clunky business software – everyone today expects a great experience. Recapping CIO Summit 2014, Appcelerator co-founder Nolan Wright explains the acronym that really matters.

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