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Tech Giants Battle Over the Enterprise Market and More: This Week in Mobility

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Tech Giants Battle over the Mobile Enterprise Market
Apple is currently dominating the enterprise mobility market, with iOS holding 69 percent of the market compared to the one percent share held by Microsoft, according to Good Technology’s latest Mobility Index Report, which was released last week. And with Apple’s new IBM partnership already bearing fruit, the company is positioned for even more enterprise gains in the coming year.

But the tech giant isn’t stopping there. Apple is also hiring a dedicated sales force and specially trained developers in an effort to convince potential enterprise clients like Citigroup to make the leap. Final results remain to be seen, but industry experts believe Apple will pose a real threat to enterprise hardware and software incumbents like HP, Dell, SAP and Oracle.

Groupon Releases Getaways
The more apps the merrier. At least that seems to be the consensus among companies like Facebook, Twitter, Foursquare, Linkedin and now Groupon, which released a new stand-alone mobile app last week that helps users find travel packages at discounted rates.

Getaways borrows content from Groupon’s main app in order to provide users specifically interested in travel with easy access to the deals and discounts they care most about without inundating them with additional features that may not be of interest.

For similar reasons, many companies have begun to develop specialized apps that borrow just a few key features from their main app. That means users can find the functionality they’re looking for without being bogged down by tools they don’t want or need. And it seems to be working: Facebook announced recently that its stand-alone app Messenger has more than 500 million users checking in at least once a month. It’s clear that more apps, rather than fewer, is often the right choice.

It’s Not Me, It’s Your App
Wondering why users are “dumping” your app en masse? Last week, InsideMobileApps dug into six common reasons why people delete apps and offered tips to avoid this fate. Here’s what they had to say:

  • Consider your audience :If you want a high retention rate and happy users, make sure you’re going after the right audience for your app in the first place.
  • Remain relevant : Launching your app doesn’t mean your work is done. In order to keep users coming back, you’ll need to make sure your app remains updated and evolves to meet the needs of your users.
  • Make sure your app runs smoothly : The most common reason for deleting apps? Poor technical performance. Make sure you develop an app that performs well across all platforms and with variable network conditions.
  • Don’t inundate users with notifications : It’s important to stay top of mind with users, but it’s easy to go overboard and cross into the territory of “annoying.” Don’t be that app.
  • Make a good first impression : You only have one chance — maybe two if you’re lucky — to win over users. That means it’s important to work out as many of the kinks as you can before you launch. Once it’s out there, stay on top of analytics and correct problems as they arise.
  • Pay attention to changing trends : With so many apps out there, and with operating systems and form factors that are constantly evolving, you need to stay on top of trends and update your app accordingly. Otherwise, it’s likely you’ll lose users to the next big app. For example, when the Apple Watch comes out next year, you can bet that any fitness app that has a corresponding smartwatch app will beat out the ones that don’t.

DICK’S Sporting Goods Rolls Out Mobile Strategy
DICK’S Sporting Goods is rolling out a new mobile strategy that aims to improve the customer experience through employee-facing apps that give store associates the tools they need to assist shoppers. DICK’s will be providing sales associates with Android smartphones equipped with custom apps that allow them access relevant data, answer customer questions on the spot and order out-of-stock items without having to rely on a slow, inconvenient desktop or kiosk. With its new mobile initiative, DICK’s aims is to provide a seamless in-store experience with no waiting and no hassle.

Developing Apps for the Internet of Things
The Internet of Things has suffered from some serious hype lately, but that doesn’t mean it’s just a pipe dream: Gartner predicts that the total number of connected “things” used by consumers, businesses and industries will grow to 26 billion units by 2020.

But developing for the Internet of Things poses a unique set of challenges, and developers need to figure out the optimum methods for building these apps. This article provides tips for developers looking to suss this out. For one, it’s important that developers work closely with data and analytics. Apps will need to be able to receive streams of data coming from the “things,” process them and then convert that information into a robust user experience.

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