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Next Generation iPads Unveiled and More: This Week in Enterprise Mobility

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Apple Unveils the Next Generation of iPads
Last Thursday, Apple unveiled the next generation of iPads: the iPad Air 2 and the iPad Mini 3. Both new models will feature TouchID for login and make in-app purchases via Apple Pay.

As with the release of the iPhone 6, businesses won’t need to do much to prepare. Existing apps will be supported on the iPad Air 2 and iPad Mini 3, but upgraded processing capabilities and increased storage means there is room for apps that do more, faster. For example, Replay, a video-editing tool featured during Apple’s keynote Thursday, is able to run up to four times faster on the iPad Air 2 and is now able to add lens flare-like effects to clips. (Witness folks who are supplanting PCs with tablets as their primary work device of choice.) As tablets like the iPad and Surface continue to evolve, users will expect new apps that capitalize on the capabilities of their devices. For enterprises, the new security features of the iPad mean there will be fewer concerns around information leakage (though, of course, security precautions like MDM and MAM solutions still need to be put in place for employee apps.)

Interestingly, tablet sales in 2014 are predicted to hit just 11 percent growth compared to 2013. Meanwhile, traditional PC sales continue their steady decline, from 296 million in 2013 to 276 million in 2014, to a predicted 261 million in 2015.

Making Strides in Mobile Health
Pact, a free app that tracks activity and helps users stay fit and active, launched a health plan for employers last week. Pact Health is the first insurance service offered by a mobile app. Data tracked by the user’s mobile device or health monitoring devices like Fitbit can be sent to employers to help them track and reward employees for staying active. As an addition to health insurance policies, employees working for companies who buy Pact Health can gain or lose $5 or more a week depending on how faithfully they stick to their workout commitments.

It’s easy to see how this could be a huge boon for companies looking to cut rising health insurance costs. However, there are some serious security and privacy issues at play here. The question is who should have access to data and what they should be allowed to do with it. Ultimately, companies — both those using apps like Pact and those developing internal mobile apps of their own — need to carefully consider what types of data about their employees are ethical to collect via mobile devices. To say there’s some gray area here would be a major understatement.

Enterprise Mobility Management Market Heats Up
A new study from 451 Research predicts that the enterprise mobility management (or EMM — see our post for help sorting out the alphabet soup) will more than double in the next four years. From $3.8 billion in revenue in 2014, it’s set to increase to $9.5 billion. The EMM market as 451 Research defines it includes:

  • mobile device management (MDM)
  • mobile application management (MAM)
  • mobile application platforms (MADP)
  • mobile backend as a service (MBaaS)
  • mobile virtualization

This growth is propelled by enterprises who are adopting mobility solutions in the face of increasing demand from employees and consumers alike. The 451 Research study’s predicted 22 percent CAGR (from 2013 to 2018) for the EMM market shouldn’t come as a huge surprise to anyone who’s been paying attention to trends in enterprise computing, but for anyone left who still sees mobile as just another fad, it should certainly come as a wake-up call.

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