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Hilton Makes Mobile Moves, Enterprise Mobile Spend Accelerates & More: This Week in Enterprise Mobility

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1. Enterprise Mobile Spend Poised for Acceleration

Get ready. A new survey out from Oracle reports that enterprise mobile spend will grow more than 50 percent over the next two years. Moreover, the amount spent per employee per device is expected to jump from $157 to $242. It’s a great sign that enterprises are taking mobile devices — and the apps that make them awesome — seriously within a business context. Of course, how those apps get built is a big part of the picture here, and 75 percent of respondents say they’re relying on some type of platform-as-a-service to make that happen. While Oracle states that only 10 percent of enterprises have a company-wide mobile strategy locked down right now, it’s clear that the rest of them are scrambling to catch up.

2. Windows Phone Ponies Up for the Enterprise

Long the laggard in the mobile OS market, Windows’ recent reboot demonstrates their desire to be taken seriously within the enterprise context. Sharing a common set of APIs with Windows 8, the new OS will enable developers to build apps that work on both PCs and smartphones. In a world that still relies quite heavily on Word docs and Excel spreadsheets, it’s not hard to see how this will appeal to enterprises. Windows phones are also cheaper and offer free licensing, not small benefits in the enterprise context. Does your company support Windows smartphones? Any plans to develop enterprise apps for the new rebooted platform?

3. Hilton Shifts to Mobile-First

In a bold move, Hilton announced this week that they will start aggressively shifting the hotel experience at their franchises to mobile-first. They’ll be offering guests the ability to select rooms, check in and even unlock their room doors using smartphone apps. While not the only ones experimenting with mobile, their $550 million investment is a nod to the increasing consumer preference for using mobile devices as an all-in-one solution on the go. Undoubtedly, this will up the ante in the service race among hotel providers. We love to see traditional industries like hospitality making the leap to invest in the technologies that will surely power our world going forward.

4. Is Android Viable In the Enterprise?

It’s no secret that concerns around the security of the Android operating system have hindered enterprise adoption. As David Akka points out in an article about Android popularity in the enterprise, Google responded to these concerns with the Knox containerization available with the latest update, which has allayed some fears. Another hindrance to enterprise adoption is the lack of support for Microsoft Office, but many have pointed out that Google Docs integrates well enough to serve as a workaround in most instances. Of course, for all these concerns, Android is the most popular OS in consumers’ hands today. Additionally, the new ability for IT departments to bulk-purchase enterprise apps for Android could tip the boat in their favor. What’s your company’s position on Android? Tell us in the comments!

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