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Mobile Developer Haves and Have-nots, iPads for the Enterprise and More: This Week in Enterprise Mobility

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Every week we recap the news and views that propel the enterprise mobility market forward, giving you a digestible glimpse into what matters when it comes to our post-Web world.

Survey Says Enterprise Pays for App Developers

The latest Developer Economics survey from app economy research firm VisionMobile was released this week, showing that most app developers earn less than they need to sustain a profitable business… at least those who aren’t targeting the enterprise. The survey found that while only 16% of mobile developers build for enterprises, those that do are twice as likely to earn $5,000 or more per app monthly and almost three times as likely to earn $25,000 or more per app monthly.

The survey also found that third party app development tools are key to success for developers. Turns out the more tools a developer uses, the more money they make. Who would have thought!

Big Plans for iPads in the Enterprise at Apple Earnings Call

In a break from the norm, during this week’s earnings call Tim Cook acknowledged that iPad use in the enterprise is not where it needs to be, sitting at only 20 percent market penetration. Following last week’s announcement of a partnership with IBM, Apple is making swift moves to drive deeper into the enterprise game and start building a reputation as a reliable mobile technology provider for business. This is great news for employees who have already adopted iPads in their consumer lives and are eager to bring them into the workplace.

Employees Cry ‘Give Me Back My Blackberry!’

Once loved, then loathed, the corporate Blackberry may be making a comeback. This week CIO.com reported that some employees and IT departments are revolting against BYOD and pining to bring back Blackberry for the enterprise. The biggest driver of this backlash seems to be the lack of privacy employees are afforded as a result of the imperative of protecting company data. Unlike Blackberrys, consumer favorite devices like iPhones simply were not designed for the enterprise. Companies can rely on MDM/MAM solutions to keep data safe, but not all employees feel comfortable giving their employers access to do things like track their location or view their text messages.

So will Blackberry replace iPhone and Android devices in the workplace? With user experience increasingly taking precedence, we’re not betting on it, but there’s clearly room for improvement at a time when employees are hauling two devices around, one for business and one of personal (or private) use.

Lessons for the Enterprise from… Yo

Yo, a half-kidding app launched on April Fools Day, is causing a stir after raising $1.5 million in seed funding with a valuation up to $10 million. One of the simplest social apps to gain traction on the consumer market, Yo allows users to do one thing and one thing only: send a message with the word ‘Yo’ to their contacts. Enterprises would be amiss to overlook an important lesson from this little-app-company-that-could. There is beauty — and value — in simplicity.

Some of the best mobile apps just do one or two things with excellence, rather than trying to do many things decently well. This is the difference between an ‘app’ and an ‘application.’ The former puts functionality and ease of use first, while the latter tends to get bogged down with a lot of functionality, slower release cycles and sometimes a more cumbersome user experience.

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