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Think you can wait? Think again: Forrester’s Jeffrey Hammond on the Massive Mobile Opportunity

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Personal computers may have jump-started the digital age, but when it comes to opportunities for the future, it’s all about mobile.

That’s what Forrester Vice President and Principal Analyst Jeffrey Hammond had to say when he stopped by our offices a few weeks back. “I don’t think it’s hyperbole,” he suggested, “to say that [the mobile opportunity] is as big if not bigger than the opportunities that we had 25 years ago when the first desktop PC came out.” In Hammond’s view, the revenue opportunities of mobile are huge – unprecedented – and companies who aren’t ready to jump in with both feet will be in big trouble.

When asked what he has to say to IT leaders who think they can wait a few months on mobile, he responded, “Okay, well, I’m sure I’ll be talking to your replacement at that point in time. Because the reality is we’re well into the mobile shift.” Hammond believes (and we agree) that we’re already living in a mobile-first world.

Check out the video below to hear Hammond’s take on:

  • What makes the mobile opportunity so huge (0:10-0:32)
  • Why IT leaders can’t wait any longer to jump in with mobile (0:33-1:51)
  • Why mobile means releasing apps six to ten times per year (1:52-3:08)
  • Rethinking your enterprise architecture for mobile (3:09-4:41)
  • How to deliver mobile and legacy systems in concert (4:42-5:40)

What are your predictions for enterprise mobility in the coming year? Let us know in the comments!

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