Appcelerator just launched a redesigned website to celebrate the two groups that we are honored to empower with our mobile-first platform: developers who want to impact the world through their mobile apps, as well as enterprises that want to transform their businesses with mobile
For the past few months, we’ve been working with a website design firm, Digital Telepathy, to develop a look and feel that more closely embodies the values that our mobile developers, our enterprise customers and Appcelerator all represent together – crusaders for beauty, innovation, impact and ROI in order to change the world.
While at first blush one may think that mobile developers and large enterprises have nothing in common, you’ll notice that our homepage celebrates the linkages between these two groups. Our rotating top banner speaks to ideals that are cherished by both audiences: having the power to create in order to bring your beautiful visions to life, having the power to impact in order to drive effectiveness and ROI, and having the power to inspire to affect the whole world with mobile apps. We searched and searched through photo archives until we unearthed stunning black and white images of some of the most creative (Wright Brothers), impactful (Jesse Owens) and inspiring (Jimi Hendrix) innovators of all time that broke new ground, as you are doing in these early days of mobile.
Continuing down the homepage, we present content that demonstrates the amazing traction and success that our developers, customers and Appcelerator are delivering together to the world: case studies of impact with mobile, blog posts, the number of mobile innovators in the developer community, the total devices that are running an Appcelerator-powered app, the number of apps in stores, as well as tweets to feature your opinions.
[Today’s total devices stat means that your apps powered by Appcelerator are on over 10% of the world’s smartphones. Congrats on attaining such strong mobile app adoption on your apps!]
The homepage also provides a jumping-off point for developers and enterprises to dive deeper into more tailored content. We created two new portals, one for developers and another for enterprises.
The enterprise portal provides thought leadership to help enterprises learn about how to be successful with mobile, no matter what stage they are at in their mobile maturity. Companies new to the mobile enterprise revolution will find material to help them imagine the possibilities of mobile. We also present webinars, whitepapers, blog posts, case studies and customer testimonials for companies who are ready to define a mobile strategy, enable mobile-first business transformation with processes and technology, as well as disrupt their entire industry with mobile.
Developers now have one place to find everything from documentation and training materials to meetups and other ways to engage with the community. Stay tuned for more updates to come soon to make it easy for community members to get involved as well as to tell their stories to the world.
You’ll also see improved descriptions of our products that make it more clear what our solutions do, how they can help you, and why they are different from the alternatives.
Of course, the entire site is responsive and designed to work across mobile devices. We also created a new nav bar to make it easier for you to find information and navigate quickly to deeper content.
We’re not even close to done yet, so keep on the lookout for iterations and new upgrades coming regularly. Please explore our new site and let us know what you think in the comments below.
Lyla Kuriyan McInerney is Appcelerator’s Vice President of Marketing.