The mobile enterprise executive has one goal in mind – empower the employee to use their apps.
The employee has one request – to have the most easy to use, integrated and immersive set of enterprise applications at their fingertip.
But how can this happen
Who are your mobile users and how do your want them to interact with the enterprise? Addressing those questions comes at the start, not the end, of the mobile app planning process. As employee/user expectations evolve, so do your opportunities to transform your business – and so must your understanding of who you’re reaching and aiming to reach. With the proliferation of advanced mobile devices, apps are transforming your business process thus enabling greater productivity. Most progressive corporations have realized this transformation and are taking steps to ensure that their users are mobile enabled.
The planning process needs to include decisions about how to prioritize your audience and what use cases you expect. Only with those decisions made can you develop your mobile application and provide the best possible user experience; thus building customer loyalty. If your employees don’t want to use your apps, the company won’t realize their full productivity potential. It may even waste time instead of saving it, if not done right.
So just as you, the mobile executive are our life’s blood, your employees and users must be your first priority. The first step in your app development planning must focus on them. Development technology choices and lifecycle planning will follow. To learn more about understanding and connecting with your users, download “4 Steps to Creating a Mobile Strategy” white paper.