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Introducing Titanium+Plus. The Cloud Starts Here®

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Enabling rapid innovation and cloud-connected mobility are two of our key priorities in 2011. And based on recent Appcelerator/IDC surveys, you agree. Whether it’s mobile commerce, messaging, media, or analytics, 87% of you say that connecting your apps to innovative cloud services is key to your mobile application strategy this year.

That’s why today we are releasing an entire set of value-added extensions to the Titanium platform which we’re calling Titanium+Plus. These modules extend the functionality of the Titanium SDK to the cloud for scenarios that are popular with many Titanium developers. Below are the initial modules that are now available for use in your applications:

  • Communication modules: Urban Airship, Bump, SMS
  • Commerce modules: Barcode reader, PayPal in-app purchase, Apple StoreKit in-app purchase, Magtek credit card reader
  • Media modules: TV Out, Brightcove
  • Analytics modules: Titanium Analytics, Titanium Geo, Omniture

Over the coming months, we plan to roll out many more Titanium+Plus modules based on your feedback. These modules are fully backed by Appcelerator. We integrate, test and support Titanium modules in the same way we do with the Titanium platform. And wherever possible, we will make these modules available across multiple platforms.

Evaluation use and new software packages

We want you to start developing with Titanium+Plus modules right away, so we’re making them available to you for evaluation use for free. As you move into commercial development, we have created new small business and enterprise packages that feature the new Titanium+Plus modules for commercial deployment. Pricing starts at $2,500/year.

Effective today, Titanium Small Business replaces Titanium Professional as our annual subscription offering for companies with 100 or fewer employees. If you have any questions about our new offerings or would like to purchase Titanium Small Business, please contact us for more information.

Titanium+Plus access for existing Titanium Professional subscribers

Existing Titanium Professional subscribers will continue to have access to the modules in our new Small Business offering as long as they maintain their Professional subscriptions. Access to Analytics and Media modules are available for commercial deployment with an Enterprise subscription.

Develop native Titanium modules for your business

Many of you are also interested in creating modules to extend the power of Titanium for your own business. To help you get started, we are also releasing three open source sample modules: Flurry for iOS, AdMob for iOS, and Paint for iOS. These samples, plus the module SDK, will enable you to develop a module in Objective-C (iOS) or Java (Android) and expose its functionality to your app through a custom Titanium JavaScript API.

Here’s the Source Code to all three modules.

Attend the Titanium+Plus Webinar Wed. 3/9 at 9:00am PST

Learn more about the Titanium+Plus modules next week. The engineers who built them will discuss what they are, how to use them, and how they can make your apps even better. Register at

More to come

Titanium+Plus is the first of many major software additions that we are rolling out in 2011. We are well underway with our new Titanium Studio IDE that was announced in January and we have several major announcements coming over the next few months. As always, we value your input so please drop us a line with any questions or suggestions you may have.

Code Strong!

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  1. Very bad news! $2,500/year for the Apple StoreKit (I don’t need the other modules)… no thanks!

  2. ctran

    There may be a market for 3rd party modules…

  3. Martin Reeves

    I agree Mario, I also just want the Apple StoreKit. It would appear that appcelerator is prepared to say goodbye to most indie developers using its platform with pricing starting at $2,500/year. The numbers simply won’t add up for most indie developers. Also having something as basic as SMS as a module seems crazy to me. I’m prepared to pay money to avoid objective C but not that much!

  4. Steve

    That seals the deal. No more development on Appcelerator. I am pulling the plug.

    This totally excludes us smaller developers, this is all about the MTV’s and the large corps now.

    Sad, after all the effort I have put in to this.

  5. Jer

    That pricing seems like complete highway robbery to me. Basic functions like in-app purchases should not require $2500 per year to access. especially if I’m not interested in any of the other modules or subscription features.

    At best the basic modules should be free and at worst they should be low cost one time purchases.

    I’m very worried that Appcelerator is going to evolve in a way that its only useful if we pay exorbitant amounts of money, yet all of our source code will be trapped in an SDK we can’t use anymore.

  6. ted

    Time for me to shift away from Titanium by the look of things. $2500 is way over the top. I’ll save the money fromt he 1st year and buy a new Macbook + some Obj C books.

  7. Brian

    would love to see a module store – with individual modules for sale for a reasonable price….

  8. Sam

    Titanium Professional becomes “Small Business” well then in that case it would be great to see some more appropriate individual developer pricing!

    Please :-)

  9. Kelvin Jones

    Too expensive.

  10. Ben

    I agree. And as a bonus, if your a consultant attempting to make an app for a business that may have over 100 people, prepare to pay $25,000 for that one module. I could never win a bid with that kind of pricing. I simply don’t understand it. I totally agree with Brian and would love to see a module store – with individual modules for sale for a reasonable price.

  11. £1,534.82 per year eh?

    That’s 4796 paid downloads I’d need to get, at £0.36 (Tier 1 – £0.59) to break even.

    Hmm, maybe that’s reasonable? My two apps currently have 8k users combined but they are freemium – iap is negligible sadly…

  12. Mr. Tate

    What happens when the license expires? Do the published apps still retain the additional modules functions and you just lose the ability to use that module in future projects?

  13. Rick Smith

    Agree with the others here. As an indie dev, I’ve been avoiding subscriptions or annual fees like this for software. It’s just too expensive without even a modest small-biz/corporate budget. I fully expected to see an Appcelerator Module Market as the rollout of individual for-pay modules. This alternative subscription scheme makes me much less enthusiastic about Appcelerator now as a long-term option. It would make more sense to monetize on modules individually, especially for those that only have interest in 1 or 2.

  14. Rick Smith

    In fact, I thought Appcelerator was developing a market for modules, so devs could also contribute and sell their own Titanium modules.

  15. Scott Schwarzhoff

    All –

    Thanks for everyone’s feedback. Today’s announcement is the first step in our rollout of value-added services on top of the Titanium platform. There’s always a careful balance between revenue and adoption with a platform like ours and we’re keenly aware of serving the needs of customers of all sizes and industries. With 120,000 active mobile developers and businesses (and 1.5M in total), we need to scale from single independent developers to Fortune 500 companies… and every size in-between.

    For perspective, our new Small Business offering is essentially priced at our old Pro offering… but with a lot more software value added in. We are investing heavily in the development, support, and infrastructure necessary to support these new software additions so there is real cost associated with adding all of these features.

    You’ll also note that we’ve simultaneously launched a module development SDK along with three reference modules with our new offerings… all for free. The key point here is that extending Titanium is 100% in your hands. You can choose Appcelerator for pre-packaged bundles of software and associated support and services or you can use the forums, free guides/documentation, and roll your own modules.

    Anyone who’s been with us for awhile will tell you that we always listen to the needs and requests of everyone in our community and adjust accordingly to meet as many of those needs as possible. That’s been the foundation of our mutual success to date. As we head into value-added modules on top of our platform, we’ll continue to focus on building great software and listening to customers and community all along the way.

    Feel free to drop me a line with any questions. Happy to discuss further.

    Best Regards,

    Scott Schwarzhoff
    VP, Marketing & Developer Relations
    sschwarzhoff [at] appcelerator dot com

  16. How does the licensing work if you don’t renew the support contract? Does your software then become illegally unlicensed? Or is it a one-time license fee that covers all available modules forever?

    Please clarify.

  17. Bill Downs

    Free is good but free to $2500 is a large leap. Since there is a <100 tier, how about a <50 and less then <5 price plan as well? Also, "As you move into commercial development … " – does that mean when an app. is going on the app store or is some time limit planned?

  18. Jeff Antram

    I don’t have a problem with paying for modules, but would prefer to only pay for those which I need.

    Also, I’d like to have the opportunity to sell any modules that we develop in-house, and I would rather do that through an app store run by Appcelerator than manage that myself.

    My main concern is whether Blackberry support will be released free of charge to the Indie developer level or whether that will be additional $$$/£££.

  19. ZK

    This is completely outrageous. Many of us are individual indie app makers and we just want the storekit. Making us pay $2500 per year for a subscription just for one module is cruel. It’s like buying a lion when you just need a tail. You’ll be forcing us to go elsewhere. Please re-think your pricing strategy. We are willing to pay, but we just want to pay for the module and not be forced to pay for the whole subscription when we don’t need it and won’t use it.

  20. Hansjuerg Wuethrich

    2500 $ ! Forget it ! This is way to much for small developers ! in my opinion, this is not a step forward, this are 3 steps backwards for Appcelerator and it’s user. make a individual module store ! but this is an absolutly NO-GO!!!! Sorry for that!!

  21. Alan Bourke

    Exactly, Bill. The pricing for Appcelerator in its totality needs to be looked at from one-man or woman-band level up to corporates.

  22. Martin Reeves

    If appcelerator is to retain your average indie developer then features that common place such as SMS and in-app purchasing should be part of the core SDK. These are simply basic requirement of a lot of apps.

    To say “Titanium is 100% in your hands” is quite a statement to make. Would be more accurate to say Titanium is 100% in your hands providing your prepared and able to get your hands dirty with objective c – but if you are prepared and able to code objective c what is the point of using appcelerator?

    The reason I use appcelerator is to avoid objective c – and i’m prepared to pay something for the privilege – just not $2,500

  23. Ben

    The way it was explained to me is that the <100 isn't based on how many seats Titanium will be installed on. It's not even based on sales of the app. It's simply based on how large the company is that wants to make the app.

    So as a contractor, lets that I'm creating a simple app for a company that should cost them $3000. If that same company wants in-app purchasing $2500 now has to come out of my pocket. Should the company I'm making the app for have 101 people the price now jumps to a staggering $25,000. Not because of proposed sales, just because it's a bigger company. I don't understand that logic.

    There's two things I have questions about.

    For your $2500 you're only allowed to make 5 apps. A dual platform app counts as 2. What happens when you make your 6th app? Does it cost another $2500?

    And lets say you pay the $25,000 to make this simple app for this company of 101 people. Next year, after your contract has expired and that company wants to change the color of a button on the app do I need to come up with another $25,000 just to re-create the project?

    What frustrates me is they're not pricing Titanium for the companies that use the software. They're pricing it for the company that wants the app. I suppose those could be the same in some cases. I happen to be a one person consulting business. How can I afford to spend 1/3 my salary on a program to make a $3000 app for a company that has 101 people? Simply raising the price of that app to $25,000 won't keep me in business long that's for sure.

  24. gondo

    wow if its like Ben said, than its NO GO for me! i work for co. what have more than 300 employees but just round 20 devs and i am the only one working on mobile apps atm.
    in terms of paying, i dont see anything stopping bunch of individual devs getting together (like 100 of us) and buying 1 licence and than sharing modules code and ‘spam’ support helpdesk. modules what are not connected to cloud are untraceable.
    Ti should be 100% free open source. than you can charge for cloud services, for helpdesk support, custom modules development, training, licensing devs and so on.
    But if u start asking for money even for pure code, u ll loose community. Ppl, like me, ll never introduce TI to their company and at the end u ll loose yr business. there just ll not be enough ppl around in the QaA and on the market to hire.

  25. Mr. Tate

    Can we have clarification on these important issues? 2,500 dollars really only allows you to build a couple of multi-platform apps? And then what are the option? Is another 2,500 dollars the only option?

    Is 2,500 dollars really a fee to use the premium platform and when that expires you’re not in control anymore of your projects because you can’t rebuild an app without the license?

  26. Phonegap here I come!

  27. Hansjuerg Wuethrich

    99$ a year (Like Apple) and i will buy it ! But as a one man hobby developer 2500$ is to much ! and 10$ per Module and year.

  28. Martin Reeves

    Based on the above comments perhaps the title of the post should have been:

    The exodus of indie developers starts here™

  29. Sorry guys, but you’ve not come up with a pricing model that works for startups and small developers. We need pricing that scales with our income. You’re effectively asking us to gamble $2,500 on a 12 month commitment on the basis that we generate sufficient revenue to justify that. That’s just not going to work.

    As much as I love the positive things about Appcelerator, it seems like you’re squeezing us developers out because you’re getting greedy. Phonegap is looking like the most viable solution at present.

    • Matthew: Have you taken a look at our Indie pricing model?

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