NBC Launches New iPad App Powered by Appcelerator
NBC decided to extend their internal digital strategy to include mobile by integrating it with NBC’s web and broadcast strategy. As they looked at how mobile could be part of the company’s core business, NBC turned to the Appcelerator platform.
"Choosing Appcelerator is as much about planning for the future as it is innovating in the present. As we scale to include more programs across more devices, we need a platform that enables us to have organizational agility and efficiency. Appcelerator Titanium is that platform."
-Vivi Zigler, President, NBCUniversal,
Digital Entertainment
-Vivi Zigler, President, NBCUniversal,
Digital Entertainment
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