Venerable Analyst to Help Appcelerator’s Enterprise Customers Scale their Mobile Initiatives

MOUNTAIN VIEW, CALIF. – JANUARY 25, 2012 – Appcelerator®, the leading mobile platform company, today announced former Gartner analyst Michael King has joined the Appcelerator team as principal mobile strategist. A recognized authority in mobile, King will help Appcelerator’s more than 1,000 global customers to scale their mobile strategy using Appcelerator’s cross-platform solution.

“The majority of enterprises are still in the early days of developing a complete mobile strategy, which leverages cloud services and device capabilities to deliver employees and customers a rich cross-platform app experience,” said Michael King. “As someone who has spent the past 17 years specializing in mobile enterprise strategy, I am thrilled to bring this expertise to Appcelerator to help our clients build an end-to-end mobile strategy that transforms their customer relationships and empowers their mobile workforce.” 

In addition to helping Appcelerator’s enterprise customers define and implement their mobile strategies, King will help guide the company’s internal product strategy, ensuring Appcelerator’s Titanium platform and integrated services meet the highest standards for building intuitive, cloud-connected content-rich applications for mobile, tablet and desktop platforms. He will also provide strategic sales support, partner enablement, as well as market research/analysis and product evangelism.

An IT industry veteran, King spent the past 11 years at Gartner, most recently as research director, where he managed all U.S.-based wireless data research, specializing in mobile enterprise strategy. He has authored Gartner’s Magic Quadrants for MCAP (Mobile Consumer Application Platforms) and MEAP (Mobile Enterprise Application Platforms) since their creation, as well as the Magic Quadrants for Wireless LAN, U.S. Wireless Carriers, and the Packaged Mobile Applications Market Scope. King is also a frequent speaker on mobile, app development and enterprise technologies at influential industry conferences. Prior to Gartner, King held marketing and research positions at Neopoint and META Group.

“We are delighted that Appcelerator’s customers can now benefit from Michael’s deep expertise in the mobile enterprise,” said Jeff Haynie, CEO of Appcelerator. “As businesses seek to define how best to expand to various devices and to leverage mobility plus the cloud, Michael will ensure they do so in the smartest, most cost-effective, and most impactful way. We are delighted to have him on board to help ensure customer success as we broaden and deepen the capabilities of Appcelerator’s platform.”

Gartner projects over one billion smartphones and media tablets will be sold globally by 2015, forcing enterprises to define how to best deploy, secure, manage and support apps on these devices. According to Gartner, CIOs fully expect to support up to three mobile operating systems this year, with 20% of devices employee-owned. Further, Strategy Analytics predicts the mobile SaaS market is growing to $3.7 billion by 2016, (a five-year compound growth rate of 25.8%), with accelerated SaaS adoption in the corporate business environment driven by the ability to integrate business applications on smartphones, tablets and other wireless devices.

Read King’s latest blog, “A CIO’s Top Five Mobility Questions” at http://appcel.us/8Fd9Q.

Join King as he hosts his first Appcelerator webinar, “Where Are You in Your Mobile Maturity, and Where Do You Want To Be?” at http://appcel.us/8FdJq.

About Appcelerator
Appcelerator is the leading mobile platform company for thousands of companies who are seizing the mobile opportunity with more than 35,000 applications on 40 million devices. Appcelerator’s Titanium Platform leverages over 5,000 mobile device and operating system capabilities to create native iOS and Android apps as well as HTML5 mobile web apps. Customers who standardize on the Titanium Platform get to market 70% faster and can quickly optimize mobile business results with analytics–driven insights into user behavior and app performance. The open and fully extensible Titanium Platform makes it easy to incorporate data, content and services from a variety of sources into mobile applications for best–of–breed capabilities. Appcelerator’s worldwide ecosystem includes 1.6M developers, and hundreds of ISVs and integration partners. Visit http://www.appcelerator.com.

Appcelerator is a registered trademark of Appcelerator Inc.  Appcelerator Titanium is a trademark of Appcelerator Inc. All other trademarks and copyrights are the property of their respective owners.

# # #

Editor’s Note: (Artwork Available Upon Request)

Press Contacts:

Carmen Hughes
Ignite PR
carmen@ignitepr.com
650.227.3280 ext. 101

Titanium Platform Finalist for Best Consumer Mobile Service and Best Cloud-based Technology

MOUNTAIN VIEW, CALIF. – January 24, 2012 – Appcelerator ®, the leading mobile platform company, today announced GSMA has selected Appcelerator Titanium as a finalist for its Global Mobile Awards in both the Best Consumer Mobile Service and Best Cloud-based Technology categories. The awards recognize excellence, achievement and innovation in mobile communications, and winners will be announced at GSMA’s Mobile World Congress February 28th in Barcelona, Spain.

The Best Consumer Mobile Service award recognizes cross-platform, browser-based mobile web sites and mobile services for users in the areas of entertainment, as well as shopping, cloud-based storage and streaming services, messaging, location based services, mobile banking and more. The Best Cloud-Based Technology award recognizes an organization using cloud-based technologies to significantly change the mobile environment for GSM based service providers or end users. These should be innovative, smart solutions which improve the cost base for operators or provide new and enhanced services for users.

“Reflecting the intensity of competition and innovation across the mobile ecosystem, we saw a record 600 entries and an exceptionally high quality field of contenders vying for this year’s Global Mobile Awards,” said Michael O’Hara, Chief Marketing Officer, GSMA. “It is a significant achievement to have made the shortlist, and our warmest congratulations go to all the nominees announced today. We look forward to the unveiling of the winners at the Mobile World Congress next month.”

Appcelerator’s Titanium Integrated Mobile Platform is an open-source, JavaScript-based platform that enables companies of any size to quickly create rich, cloud-connected, cross-platform mobile applications using their existing Web development teams. The fully extensible Titanium Platform leverages over 5,000 native features for creating native iOS and Android apps as well as HTML5 mobile web apps.

“We are delighted that GSMA has recognized Appcelerator as an innovator and leader in the mobile development space,” said Jeff Haynie, CEO of Appcelerator. “As companies look to extend their mobile strategy, it’s integral that they be able to seamlessly develop cross-platform apps that integrate with the cloud and third-party solutions. Appcelerator is proud to help some of the world’s leading brands succeed in developing the next generation of mobile applications.”

About Appcelerator

Appcelerator is the leading mobile platform company for thousands of companies who are seizing the mobile opportunity with more than 35,000 applications on 40 million devices.  Appcelerator’s Titanium Platform leverages over 5,000 mobile device and operating system capabilities to create native iOS and Android apps as well as HTML5 mobile web apps.  Customers who standardize on the Titanium Platform get to market 70% faster and can quickly optimize mobile business results with analytics–driven insights into user behavior and app performance.  The open and fully extensible Titanium Platform makes it easy to incorporate data, content and services from a variety of sources into mobile applications for best–of–breed capabilities.  Appcelerator’s worldwide ecosystem includes 1.6M developers, and hundreds of ISVs and integration partners.  Visit http://www.appcelerator.com.

About the GSMA

The GSMA represents the interests of mobile operators worldwide. Spanning 219 countries, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The GSMA also produces industry-leading events such as the Mobile World Congress and Mobile Asia Congress.

About the GSMA’s Global Mobile Awards

The Global Mobile Awards is the most highly sought after awards in the global communications industry. Established in 1996, the Awards attract entries from across the world and are judged by a panel of independent, highly respected experts. They are presented at the Mobile World Congress, the mobile industry’s annual gathering of around 60,000 senior industry leaders, executives, media, analysts and influencers.

Appcelerator is a registered trademark of Appcelerator Inc.  Appcelerator Titanium is a trademark of Appcelerator Inc. All other trademarks and copyrights are the property of their respective owners.

# # #

Editor’s Note: (Artwork Available Upon Request)

Press Contacts:

Carmen Hughes
Ignite PR
carmen@ignitepr.com
650.227.3280 ext. 101

Company Adds Geographic and Executive Breadth to Empower Customers to Scale their Mobile Strategies Worldwide

MOUNTAIN VIEW, CALIF. – January 19, 2012 – Appcelerator®, the leading open platform provider for rapid and rich mobile innovation, today announced the opening of its EMEA headquarters in London and expansion of its management team to support the company’s accelerating growth.

EMEA Headquarters Leads Global Expansion

The European mobile app market is experiencing explosive growth, expected to grow from $1.2 billion in 2009 to $8.4 billion by 2015. In addition, U.K., Spain, Italy, Germany and France are expected to drive mobile ad revenue to more than a billion dollars by 2014, and almost $2 billion by 2016. Appcelerator has experienced this growing regional demand as well, increasing its user base by more than 110% over the last six months and landing significant customer wins throughout Western Europe.

Appcelerator announced the opening of its EMEA headquarters in London, U.K., and the appointment of Doug Norton-Bilsby as Vice President and Managing Director of EMEA. In this position, Doug will lead Appcelerator’s sales and operations in Europe, the Middle East and Africa, rapidly expanding a core team for sales and delivery in the region.

Doug comes to Appcelerator with vast multi-national experience taking several start-ups through hyper-growth cycles. Most recently, Doug headed EMEA and India sales and marketing Experian. Prior to that, Doug was Vice President, International for Endeca, where he wasresponsible for sales, marketing, telesales, sales engineering, business and channel development contributing significantly to their global growth, and Vice President of EMEA at Infor which during his tenure grew from $100 million in annual revenue to $2.6 billion. Doug has also held various sales positions at Cognos, Thomson Financial Software and Dun and Bradstreet. He is a graduate of Open University, with a post-graduate diploma in management, specializing in business.

Appcelerator Adds Vice Presidents of Engineering and Product Management

Carl Orthlieb joins Appcelerator as the new Vice President of Engineering, where he will be responsible for leading the development of Appcelerator’s integrated mobile platform products. Carl is a software engineering veteran, with 25 years of experience with mobile, desktop, enterprise and SaaS solutions, including 17 years at Adobe. Prior to Appcelerator, Carl was Vice President of Engineering, Product Portfolio Management at CA Technologies, and Director of Engineering at Pure Digital Technologies. He also served as Ariba’s Vice President of Applications Engineering. Carl has a Bachelor’s of Science in Systems Design from the University of Waterloo, and has completed advanced courses in project management and computer science at UC Berkeley and Stanford University.

Jo Ann Buckner comes on board as Vice President of Product Management, where she will oversee the company’s mobile platform strategy, planning and roadmap. Jo Ann has extensive experience driving revenue growth and customer success with mobile, SaaS and desktop businesses.  During Jo Ann’s 12 year tenure at Adobe, she was responsible for business model innovation on the $2 billion Creative Suite business and most recently served as Director of Product Management, Touch Tooling and Creative Cloud. In this position, Jo Ann defined the strategy and led the transformation of the creative workflow with mobile apps and cloud-based services. Prior to Adobe, Jo Ann was Vice President of Product Management and Development at Pointshare, now Siemens Medical. She also held product management positions at IDX Systems, now GE Healthcare and Precedent Systems. Jo Ann holds a B.A. in Economics from Gonzaga University.

“We are thrilled to add these seasoned technology executives to Appcelerator’s leadership team,” said Jeff Haynie, Appcelerator CEO and Co-Founder. “Appcelerator is experiencing 500% annual growth as enterprises look to expand and scale their mobile initiatives. These new team members have vast technology and leadership experience to ensure Appcelerator customers can transform their customer relationships and empower a mobile workforce with rich mobile apps.”

About Appcelerator
Appcelerator is the leading open platform provider for rapid and rich mobile innovation, powering more than 35,000 mobile applications reaching 40 million devices. Appcelerator’s Titanium Platform is used by over 1.6 million developers worldwide to create native iOS and Android apps as well as mobile websites.  Customers who standardize mobile initiatives on the Titanium Platform are able to get to market 75% faster than with native development.  The fully extensible Titanium Platform makes it easy to incorporate data, content and services from a variety of sources into mobile applications for best-of-breed and dynamic experiences. Visit www.appcelerator.com.

Appcelerator is a registered trademark of Appcelerator Inc.  Appcelerator Titanium is a trademark of Appcelerator Inc. All other trademarks and copyrights are the property of their respective owners.

# # #

Editor’s Note: (Artwork Available Upon Request)

Press Contacts:

Carmen Hughes
Ignite PR
carmen@ignitepr.com
650.227.3280 ext. 101

Survey of 2,160 Developers Sees Kindle Fire Interest on Par with iPad in April 2010; Microsoft Moves Decisively Ahead of RIM Through Nokia Partnership to Challenge Apple

MOUNTAIN VIEW, CALIF. and FRAMINGHAM, MASS. – November 14, 2011 – Appcelerator®, the leading integrated mobile platform for rapidly developing native and HTML5 mobile web applications using open web technologies, and industry-leading analyst firm International Data Corporation (IDC), today announced results from a new joint survey of 2,160 Appcelerator developers around the world.  Findings reveal that Amazon’s new Kindle Fire edged Samsung Galaxy Tab as the number one most popular Android Tablet in North America, on par with interest for the iPad prior to its launch in April 2010, and second only to the Galaxy Tab globally with developers.  Microsoft’s Windows Phone 7 also decisively moved ahead of RIM’s BlackBerry OS to become the clear number three mobile OS behind iOS and Android. 

Appcelerator and IDC also continued their research into how companies are making the move from the web to mobile.  This quarter, the report dives deep into understanding the priorities companies are making with their mobile strategy and how mobile is fundamentally transforming customer relationships. The full report is available free for download: http://bit.ly/q4-2011-report .

"The third major mobile OS after iOS and Android is now clearly Windows, driven largely by the Microsoft / Nokia partnership and underscored by the new Nokia Lumia 800," noted Scott Ellison, VP Mobile & Connected Consumer Platforms at IDC.  "Amazon has shown exceptional early success in appealing to developers with the Kindle Fire, showing that price and differentiation are keys to competing  in the crowded Android tablet space, rather than simply chasing the iPad market."

The Rise of Amazon, Microsoft, and Samsung … and an Improved Outlook for Nokia

As the mobile industry advances, contenders are finding success by securing new footholds and partnerships to compete against Apple’s dominance.  Amazon announced the Kindle Fire, a smaller, cheaper Android-based tablet that leverages its large content library while Microsoft’s Window’s Phone 7 is building strong European developer enthusiasm thanks to its Nokia partnership.  Developers and businesses gave high marks to these moves, which contrast sharply against BlackBerry OS, BlackBerry’s QNX-based PlayBook, and webOS, all of which collapsed in interest with developers this past quarter.  Below are the topline findings from this quarter’s report:

• Amazon’s new Kindle Fire ignites developer interest.  When surveyed among 15 Android Tablets, the low-cost, content-rich eReader was second only to the Samsung Galaxy Tab globally in developer interest.  A regional breakdown shows Amazon edging Samsung in North America for the top slot.  At 49% very interested in North America, the Kindle Fire is just 4 points less than where interest was in the iPad prior to its launch in April 2010.
• Appcelerator and IDC found in January 2011 that among developers price was the single most important factor for Android Tablets to compete successfully against the iPad.  Fast forward to November and developers cite price again as the leading reason for interest in the Kindle Fire.   Rounding out the top 5 tablets, respondents eye Amazon’s rich content ecosystem, Appstore, target demographic, and eCommerce integration as the key reasons for interest in the new eReader.
• When considering Kindle Fire’s potential drawbacks, fragmentation and lack of features like camera and geo-location were the two top concerns cited by developers.  Assuming Amazon sells well this holiday season, Android developers will need to consider yet another set of different capabilities.  The difference this time?  Google will be less able to exert control over Amazon’s divergent Android path.
• Windows Phone 7 separated from the pack to become the clear number three mobile OS this quarter.  The OS climbed 8 points to 38% of respondents saying they are “very interested” in the platform — the highest ever for Microsoft.
• Microsoft is enjoying symbiotic success with Nokia.  When asked why developers are more interested in Windows Phone 7 now than a year ago, a plurality (48%) are saying it is the Microsoft / Nokia partnership.  Nokia also received high marks for its new Lumia Windows Phone 7 smartphone announcement last month.  Twenty-eight percent of developers said they are “very interested” in developing for the device.  This is more than double the interest in Nokia’s own Symbian and MeeGo OSes since Appcelerator began reporting mobile platform interest in January 2010.
• This quarter saw a sharp fall-off in developers reporting that they are "very interested" in RIM offerings with BlackBerry OS phones dropping 7 points to 21% and PlayBook QNX-based tablets dropping 6 points to 13%.  Put another way, there is now more interest in Nokia’s new Lumia Windows Phone lineup than RIM’s smartphones.
• HTML5 continues to keep developer interest.  Sixty-six percent of developers are very interested in building HTML5 mobile websites, the same as last quarter.
• Connected TV app development interest continues to slide.  A year ago, 44% of developers were very interested in developing for Google TV.  Even with a second version announced last month, only 20% expressed the same enthusiasm for Google TV this round.  Apple TV however saw a smaller decline from 40% a year ago to 27% today.
• iOS continues to reign at number one with 91% of respondents saying they are “very interested” in developing for the iPhone, followed by the iPad at 88%.  Apple continued to hold onto its number one position in part due to iOS 5, which was cited as the most significant announcement this past quarter.
• Android phones fell nearly 4 points to 83% while tablets fell nearly 6 points to 68%.  While the drop was likely due in part to renewed interest in iOS 5, developers nevertheless saw Samsung’s rise to the number one smartphone manufacturer as the second most significant development of the past quarter after iOS 5.

A Deeper Look at Mobile Priorities across the Mobile Relationship Lifecycle

Over the past couple quarters, Appcelerator and IDC have been analyzing how businesses are making the move from the web to mobile.  Earlier this year, we discussed how companies were maturing through several phases of adoption.  This quarter, we asked developers and businesses to rank 23 mobile objectives for their most recent application.  We then clustered this analysis into what we call the “mobile relationship lifecycle” to define objectives in 4 areas: reach, engagement, loyalty, and monetization.

• Reach: Businesses view deploying to multiple devices with native applications and mobile websites as the number one priority.  Making the transition more efficient by leveraging a company’s resources also ranked high.
• Engagement: Building applications that are easy-to-use with a native user interface was the next most important objective, followed by application performance.  Both are seen as key to driving engagement with users and echo the general sentiment that application utility is critical.  These core concerns trumped even media, location and social features in priority.
• Loyalty: Application notifications and using analytics to measure application feature usage ranked in the middle of the pack for most respondents.
• Monetization: Advertising still trumps in-application purchasing as a preferred monetization model.  When it comes to mobile commerce, the top priority is making payments easy.

A complete breakdown of these trends and a more detailed analysis is available online. To access the Appcelerator / IDC Q4, 2011 Mobile Report, please visit: http://bit.ly/q4-2011-report.

About Appcelerator
Appcelerator is the leading enterprise-grade, cross-platform development solution on the market today, with over 1.6 million developers using its software to power over 30,000 cloud-connected mobile, desktop, and web applications used on 30 million devices every day. The company’s flagship offering, Appcelerator Titanium, is the only mobile cloud platform to enable fully native, cross-platform mobile app and HTML5 web development, from a single codebase. Appcelerator’s customers can leverage their existing skills and open, industry standard technologies to decrease time-to-market and development costs, increase customer adoption and revenues, and enjoy greater flexibility and control. For more information, please visit www.appcelerator.com.

About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com [http://www.idc.com].

Appcelerator is a registered trademark of Appcelerator Inc. Appcelerator Titanium is a trademark of Appcelerator Inc. International Data Corporation and IDC are registered trademarks of International Data Group, Inc. All other trademarks and copyrights are the property of their respective owners

# # #

Editor’s Note: (Artwork Available Upon Request)

Press Contacts:

Carmen Hughes
Ignite PR
carmen@ignitepr.com
650.227.3280 ext. 1

IDC
Michael Shirer
press@idc.com
508-935-4200

Appcelerator Powers 30,000 Applications on 30 Million devices to become Largest 3rd-party Mobile App Publisher. Funding Proceeds to Fuel Appcelerator Titanium Development and Expansion into Europe and Asia.

MOUNTAIN VIEW, CALIF. – November 1, 2011 – Appcelerator®, the leading integrated mobile platform for rapidly developing native and HTML5 mobile web applications using open web technologies, today announced that it has secured $15 Million in funding from companies including Mayfield Fund, TransLink Capital, Red Hat, eBay, Inc., Sierra Ventures, and Storm Ventures.  Proceeds will fund expansion into Europe and Asia as well as continued investments in the company’s flagship mobile development platform, Appcelerator Titanium™.  The company also announced today that it is now the largest 3rd-party publisher in the Apple and Android marketplaces with over 30,000 mobile apps on 30 million devices in its portfolio.

“Appcelerator has become the agent of change for Fortune 500 companies looking to make a strategic move to mobile,” explained Navin Chaddha, managing director, Mayfield Fund.  “We see Appcelerator’s world-class integrated mobile platform as essential to overcoming increasing levels of fragmentation that currently challenge the entire mobile industry.”

“The alliance of Appcelerator’s leading mobile platform with Red Hat’s Platform-as-a-Service, OpenShift, lets developers create an exciting world of mobile applications that engages users and scales easily. We are working to make the experience of using these two products together optimally beneficial to users,” said Issac Roth, PaaS Master at Red Hat. More information on Appcelerator and Red Hat’s strategic partnership is available here: http://red.ht/appcelerator-openshift-funding.

A Year of Explosive Growth
Since Appcelerator’s last round of funding in October 2010, the company has been on a rapid growth trajectory.  In 12 months, Appcelerator has progressed by an order of magnitude in every area:

• Developers: including its acquisition of Aptana in January, Appcelerator now counts 1.6 million developers in its ecosystem.
• Apps: Appcelerator is now the largest 3rd-party publisher of mobile applications in both the Apple and Android marketplaces with more than 30,000 mobile applications published to date, a 6-fold increase over 2010.
• Mobile Devices: Titanium-powered applications are now on over 30 million unique devices, a 12-fold increase over last year.
• Customers: Appcelerator has signed 1,000 new customers in the past year, a 10-fold increase.  Notable additions with production applications developed on Titanium include NBC, eBay, Medtronic, ZipCar, GameStop, Merck, Progressive, Reuters, and Harrah’s.
• Marquee apps: Appcelerator applications have been in the top 10 in almost every major category.  NBC iPad hit #1 in the Apple App Store in September, Wunderlist and GetGlue each have over 1 million downloads, and Hotel Tonight and Trip Lingo have seen major success in the travel category.
• Marketplace: since launching its add-on marketplace last month, Appcelerator’s Open Mobile Marketplace has doubled the number modules to 100 in four weeks.  Almost every new module has been built externally by third-party ISVs, including new modules for Parse, CouchDB, and PunchTab.
• Employees: to support its rapid growth, Appcelerator has grown from 17 employees to 100 in 12 months.
• Acquisitions: Appcelerator acquired Aptana in January to create a world-class mobile IDE, followed by the DEMO God-winning mobile platform company Particle Code last month.
• Industry recognition and leadership: Appcelerator was recognized as a Visionary in Gartner’s MCAP Magic Quadrant earlier this year and continues to jointly author thought-leadership mobile industry research with IDC.  The company was a recent keynote presenter at Sierra Ventures’ Annual CIO Summit.

Looking Forward: Appcelerator Invests in its Titanium Platform and Global Expansion

Appcelerator plans to use its new funding to strengthen and expand its core Titanium product line.  Last week, the company announced it acquired Particle Code to add HTML5 mobile web and gaming capabilities to the platform and additional investments are planned for both consumer and enterprise application development.

With over half of its demand coming from Europe and Asia, Appcelerator plans to open a UK office in Q1, and is working with TransLink to enter Japan, Korea, and Greater China.

“The international demand for Appcelerator’s products is enormous,” described Toshiya Otani, managing director, TransLink Capital.  “Android and iOS are surging in Asian markets and there’s a need by large OEMs, Systems Integrators, and multi-nationals in Asia to align themselves strategically with Appcelerator.  We are actively working with Appcelerator to secure major international strategic partnerships that have a global footprint.”

Including its earlier Series A and B rounds, Appcelerator has secured $31.5 million in funding.

About Appcelerator

Appcelerator is the leading enterprise-grade, cross-platform development solution on the market today, with over 1.6 million developers using its software to power over 30,000 cloud-connected mobile, desktop, and web applications used on 30 million devices every day. The company’s flagship offering, Appcelerator Titanium, is the only mobile cloud platform to enable fully native, cross-platform mobile app and HTML5 web development, from a single codebase. Appcelerator’s customers can leverage their existing skills and open, industry standard technologies to decrease time-to-market and development costs, increase customer adoption and revenues, and enjoy greater flexibility and control. For more information, please visit www.appcelerator.com.

Appcelerator and Particle Code are registered trademarks of Appcelerator Inc.  Appcelerator Titanium is a trademark of Appcelerator Inc.
All other trademarks and copyrights are the property of their respective owners.

# # #

Press Contacts:

Carmen Hughes
Ignite PR
carmen@ignitepr.com
650.227.3280 ext. 101

Acquisition Solidifies Unified Platform Approach; Extends HTML5 Mobile Web Opportunity to Appcelerator Developers

MOUNTAIN VIEW, CALIF. – October 24, 2011 – Appcelerator®, the leading integrated mobile platform for rapidly developing native and mobile web applications using open web technologies, today announced that it has entered into an agreement to acquire Particle Code, the DEMO God 2010 award-winning mobile gaming and HTML5 development platform. The acquisition enables Appcelerator to expand its world-class platform used by over 1.6 million developers to become the first mobile platform to offer an integrated native, hybrid, and HTML5 web application solution. The move accelerates Appcelerator’s position as the leading cross-platform development framework, now able to offer both web and native app development from a singular code base to developers in every app category. The Particle Code team has joined Appcelerator’s iOS, Android, and HTML5 core platform group in Mountain View. The acquisition is the second this year for Appcelerator following its acquisition of Aptana in January.

An Open, Integrated Alternative to Increasingly Fragmented Approaches

The Particle Code acquisition allows Appcelerator to fast-track the build out of its open source flagship platform, Appcelerator Titanium™, beyond native iOS and Android mobile applications and into HTML5 mobile web and gaming. This provides a path for developers concerned about increasing fragmentation in the market between Adobe’s Flash, native development and a variety of HTML5 frameworks. By enabling both web and native mobile application development from one singular codebase, Appcelerator allows developers to bridge the divide and create a platform-agnostic mobile strategy that will be optimized on every device and evolve with the ecosystem moving forward, regardless of how the platform wars shake out.

“The Particle Code acquisition is a big win for mobile developers across the board,” explained Jeff Haynie, CEO, Appcelerator. “As fragmentation among proprietary mobile vendors increases, Appcelerator offers an open source, integrated mobile platform as a better approach for unifying cross-platform native and HTML5 mobile web development.”

“Game and rich media developers are notoriously picky about performance, demanding that apps deliver a first-class experience on every device. We’re excited to bring these technical capabilities to Appcelerator and help Titanium go for the win in this disruptive space,” added Galia Benartzi, Particle Code’s CEO.

Appcelerator Achieves 500% Growth Over 12 months

As the race for mobile engineering talent continues heating up in Silicon Valley, the Particle Code acquisition is also notable for adding a dozen high-caliber developers to Appcelerator’s rapidly growing core platform team. The Particle Code team represents over 100 combined engineering years in every mobile, smartphone and desktop platform and was recently named a Top 10 Mobile Startup by Laptop Magazine. Appcelerator now tops 100 employees, a five-fold increase since closing its last funding round a year ago.

Appcelerator is also extending its lead as the most widely-used cross-platform solution on the market.  Titanium now powers 30,000 applications including NBC’s iPad app, which reached #1 on the Apple App Store last month, GetGlue, the #2 social networking app, Hotel Tonight, the #1 travel app, and Wunderlist the #1 productivity app. Appcelerator’s other top brand customers include Zipcar, ING, Merck, Medtronic, Michael’s Stores, Progressive, and GameStop among 1,000 customers with production applications built on Titanium.

“Appcelerator’s latest acquisition and its tremendous growth over the past year underscore that it is one of the key start-ups to watch given its increasingly central role in the mobile apps space,” noted Scott Ellison, IDC.

HTML5 mobile web offering will be rolled out in H1, 2012. 

About Appcelerator

Appcelerator is the leading enterprise-grade, cross-platform development solution on the market today, with over 1.6 million developers using its software to power over 30,000 cloud-connected mobile, desktop, and web applications used on 30 million devices every day. The company’s flagship offering, Appcelerator Titanium, is the only mobile cloud platform to enable fully native, cross-platform mobile app and HTML5 web development, from a single codebase. Appcelerator’s customers can leverage their existing skills and open, industry standard technologies to decrease time-to-market and development costs, increase customer adoption and revenues, and enjoy greater flexibility and control. For more information, please visit www.appcelerator.com.

About Particle Code

Particle Code is the creator of the award-winning cross-platform SDK that automates the porting process, enabling developers to create native and HTML5 apps from a single codebase using modern object-oriented programming languages. The company received a DEMOgod award at DEMO Fall 2010 for clear vision and outstanding product, and was selected a “Top Ten Mobile Startup of 2011” by Laptop Magazine. Particle’s technology was created by mobile gaming industry veterans and acquired by Appcelerator in October, 2011.

Appcelerator and Particle Code are registered trademarks of Appcelerator Inc.  Appcelerator Titanium is a trademark of Appcelerator Inc. All other trademarks and copyrights are the property of their respective owners

# # #

Press Contacts:

Carmen Hughes
Ignite PR
carmen@ignitepr.com
650.227.3280 ext. 101

Extends Titanium Platform to Resolve Cross-Platform Fragmentation for Third Party Cloud and Software Developers; Launches with More Than 50 Leading Mobile Solutions, including PayPal, Facebook, Salesforce, Millennial Media, and Gaming Platform

MOUNTAIN VIEW, CA – September 19, 2011 – Appcelerator®, the leading mobile cloud platform for rapidly developing native mobile, desktop, and tablet applications using web technologies, announced today at its CODESTRONG Developer Conference that it has launched “Appcelerator Open Mobile Marketplace,” for ISVs and cloud providers to sell software and solutions across multiple mobile operating systems on Appcelerator’s industry-leading Titanium™ platform and to its growing developer community of more than 1.5 million developers.  Open Mobile Marketplace (marketplace.appcelerator.com) launches with 50 leading mobile solutions, including PayPal, Salesforce, Millennial Media, and a full gaming platform.  The marketplace also enables any third party to sell native and HTML5 mobile modules, app templates, design elements, and cloud extensions to Appcelerator’s entire developer community. 

"With over 1.5 million developers, Appcelerator has built the world’s largest cross-platform developer community,” explained Scott Ellison, IDC VP Mobile & Consumer Connected Platforms.  “The Open Mobile Marketplace presents an enormous opportunity for anyone looking to scale their business by leveraging the power of their ecosystem.”

Unlocking Mobile Innovation
Appcelerator’s Open Mobile Marketplace (“Marketplace”) addresses the larger mobile platform fragmentation problem currently facing the cloud and software development industry.  As computing moves to distributed, multiple platforms such as iOS and Android, it is becoming increasingly difficult for vendors to deliver their services consistently across these popular devices.  With Appcelerator’s use of open web standards, a robust platform with over 3,600 native features, and now Marketplace, cloud and software vendors can build solutions on one integrated mobile platform that can be used by web developers worldwide to reach multiple mobile OSes.

Mobile software solutions available at launch include: AdMob, Box.net, Bump, DoubleClick, Greystripe, Omniture (Adobe), PayPal, Salesforce, Scanbuy, Twilio, and Urban Airship.  Gaming modules include Gamekit, OpenGL (graphics), and Box2D (physics).  A full list of modules is available on the marketplace website.

“Mobile commerce is a trillion dollar opportunity … and platform ubiquity is essential to reach our customers anytime, anywhere, and in anyway,” noted Laura Chambers, Senior Director of Mobile, PayPal.  “We see Appcelerator’s reach and ease of implementation across multiple platforms as a significant advantage for our customers and the mobile industry as a whole.”

“We made a strategic choice to use Titanium early on,” noted Alex Iskold, CEO of GetGlue. “We wanted a native development that was highly efficient and that could deploy to all of the major mobile platforms. With Titanium, Get Glue found a native user experience, social integration with Facebook and Twitter and the outstanding support from the Appcelerator team. The iPhone, Android and iPad apps were built by 2 developers in just two months.”

“The future of enterprise mobility won’t be owned by any one platform, which means that vendors need to deliver an unparalleled experience across all devices," said Aaron Levie, co-founder and CEO of Box. “We are excited to be a part of Appcelerator’s new Marketplace as we both work to answer the growing demand for multi-platform support, making it easy for workers to access and share content from anywhere.”

Open to Everyone, Simple to Publish, Easy to Make Money
Marketplace is available for any developer or business who wants to publish a native or HTML5 mobile module, app template, or mobile cloud service.  Appcelerator offers self-serve tools for publishers to upload content, integrate with existing subscription services, promote assets, support and maintain offerings.  Assets can be free or paid, with a 70/30 revenue share agreement available for paid-for content.

Titanium Studio, Appcelerator’s industry-leading, cross-platform IDE, has also been updated to integrate Marketplace into the Titanium mobile development workflow.  Similar to Apple iTunes, Appcelerator will feature popular modules, staff favorites, and modules developed by Appcelerator partners.

“From day one, Appcelerator has been focused on enabling a thriving, successful mobile ecosystem,” noted Jeff Haynie, CEO of Appcelerator.  “With over 25,000 mobile applications in use by over 20 million users, we have the most successful, cross-platform developer ecosystem in the market.  The stage is set for enabling the entire mobile value-chain to scale their business by increasing their reach and adding innovation on top of the Titanium platform.  This open and extensible approach represents the future of where Titanium is going as a platform and where Appcelerator is going as a company.”

About Appcelerator
Appcelerator is the leading enterprise-grade, cross-platform development solution on the market today, with over 1.5 million developers using its software to power over 25,000 cloud-connected mobile, desktop, and web applications used by tens of millions of users every day. The company’s flagship offering, Appcelerator Titanium, is the only mobile cloud platform to enable fully native, cross-platform development, from a single codebase, at web development speed for these three platforms. Appcelerator’s customers can leverage their existing skills and open, industry standard technologies to decrease time-to-market and development costs, increase customer adoption and revenues, and enjoy greater flexibility and control. For more information, please visit www.appcelerator.com.

Appcelerator is a registered trademark of Appcelerator Inc.  Appcelerator Titanium is a trademark of Appcelerator Inc.
All other trademarks and copyrights are the property of their respective owners

# # #

Press Contacts:

Carmen Hughes
Ignite PR
carmen@ignitepr.com
650.227.3280 ext. 101

200,000 Appcelerator Titanium Mobile Developers Get Fast Track to Publish Apps for NOOK Color™

MOUNTAIN VIEW, CALIF. – September 12, 2011 – Appcelerator®, the leading mobile cloud platform for rapidly developing native mobile, desktop, and tablet applications using open web technologies, today announced a partnership with Barnes & Noble’s NOOK Developer program to accelerate the deployment of Appcelerator Titanium™ apps on the award-winning NOOK Color Reader’s Tablet™.  The partnership will give Titanium’s 200,000 mobile developers a fast track to publish apps in the NOOK Store™, available to millions of NOOK Color customers.  NOOK App developers have had tremendous success selling to NOOK Color’s millions of customers, with many generating substantial revenues.

“Millions of apps have been purchased by NOOK Color customers since we launched NOOK Apps, and our customers are interested in even more,” said Claudia Romanini, Director of Developer Relations, Barnes & Noble. “Appcelerator’s proven mobile development platform and highly successful open mobile developer community are a great fit for the expansion of our NOOK Developer program. We’ll work together to bring NOOK Color customers even more rich and innovative, high-quality NOOK Apps, while developers – through our storefront – will have another strong revenue channel to monetize their apps to our large and rapidly growing audience.”

NOOK Color Reader’s Tablet™ features a stunning 7-inch VividView™ color touchscreen ideal for reading a wide variety of content including books, enhanced books, immersive children’s picture books, interactive magazines, newspapers and more.  Built on Android, NOOK Color also offers the most-requested tablet features, including built-in email, an enhanced Web experience and high-quality NOOK Apps.  Third-party developers have praised Barnes & Noble’s curated app model, revenue-earning potential, and the ease in which customers can find, try, buy and download apps.

Appcelerator developers will now be able to quickly deploy and offer their apps through Barnes & Noble’s expansive NOOK Store reaching millions of digital customers. Titanium developers will enjoy expedited submission of their apps for the NOOK Developer program.  Titanium developers’ submissions will be automatically qualified and fast-tracked for review. Appcelerator has also updated its reference applications, documentation, and platform to easily integrate the NOOK Color SDK into Titanium Studio, Appcelerator’s enterprise-grade IDE used by over 1.5 million web developers.

Noted Scott Ellison, Vice President of Mobile & Consumer Platform, IDC Research, "The NOOK proves that there is a large market for quality, reasonably priced Android tablets that have a premium user experience tailor-made to a well-defined audience. With a focus on world-class user experience capabilities, Appcelerator Titanium will provide a solid complement to the types of applications that fit NOOK’s lifestyle focus."

“Barnes & Noble has created a highly acclaimed offering and impressive customer base for its Android-based NOOK Color Reader’s Tablet,” said Jeff Haynie, CEO of Appcelerator. “As the world’s largest cross-platform developer community, we are delighted to partner with the NOOK Developer team to help connect Appcelerator’s global developer community with Barnes & Noble’s digital storefront, driving even more downloads and traction for NOOK Color.”

Barnes & Noble will participate at Appcelerator’s CODESTRONG 2011 developers conference in San Francisco later this month.  The NOOK Developer team is presenting a breakout session on developing apps for NOOK Color on September 19. The meeting will offer Titanium developers a deep dive into leveraging Titanium Studio to develop applications for NOOK Color and cover the entire development process from app creation to the app submission process. The CODESTRONG conference will bring together Titanium mobile developers from around the world for 25+ keynotes and sessions at the InterContinental Hotel San Francisco on September 18-20.  For more information about attending, visit www.codestrong.com.

About NOOK™ from Barnes & Noble

Barnes & Noble’s NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble’s expansive NOOK Bookstore™ of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices. The award-winning NOOK Color™ Reader’s Tablet™, the best-value on the tablet market ($249), features a stunning 7-inch VividView™ Color Touchscreen to read all of the content you love, shop popular apps, connect via email, browse the Web and more. The NOOK Simple Touch Reader™ ($139), is the easiest-to-use 6-inch touch reader, with the longest battery life of any eReader. In Barnes & Noble stores, NOOK owners can access free Wi-Fi connectivity, enjoy the Read In Store™ feature to read NOOK Books™ for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe® technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.BN.com, as well as at Best Buy, Walmart, Staples, Books-A-Million, OfficeMax, Fred Meyer, and P.C. Richard & Son stores.

In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its free line of NOOK software, available at www.bn.com/freenookapps. Customers can use Barnes & Noble’s free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad™, iPhone®, iPod touch®, Android™ smartphones and tablets BlackBerry®, PC and Mac®. Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study™ (www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids™ (www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en español™ (http://www.barnesandnoble.com/ebooksenespanol), the first-ever Spanish language digital bookstore in the United States.

For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday™ NOOK Books and more, follow us on www.twitter.com/ebooksbn and www.facebook.com/nookbn.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS), the world’s largest bookseller and a Fortune 500 company, operates 704 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 635 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States.  Barnes & Noble conducts its online business through BN.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™ (www.bn.com/ebooks). Through Barnes & Noble’s NOOK™ eReading product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices, partner company products, and the most popular mobile and computing devices using free NOOK software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.

About Appcelerator

Appcelerator is the leading enterprise-grade, cross-platform development solution on the market today, with over 1.5 million developers using its software to power over 25,000 cloud-connected mobile, desktop, and web applications used by tens of millions of users every day. The company’s flagship offering, Appcelerator Titanium, is the only mobile cloud platform to enable fully native, cross-platform development, from a single codebase, at web development speed for these three platforms. Appcelerator’s customers can leverage their existing skills and open, industry standard technologies to decrease time-to-market and development costs, increase customer adoption and revenues, and enjoy greater flexibility and control. For more information, please visit www.appcelerator.com.

Appcelerator is a registered trademark of Appcelerator Inc.  Appcelerator Titanium is a trademark of Appcelerator Inc.All other trademarks and copyrights are the property of their respective owners.

# # #

Press Contacts:

Carmen Hughes
Ignite PR
carmen@ignitepr.com
650.227.3280 ext. 1

Carolyn J. Brown
Barnes & Noble, Inc.
cbrown@bn.com
(212) 633-4062

Developers Have Two Weeks to Build a Winning Mobile App; Winners Announced at Appcelerator CODESTRONG Event September 20th

MOUNTAIN VIEW, CALIF. – September 6, 2011 – Appcelerator®, the leading mobile cloud platform for rapidly developing native mobile, desktop, and tablet applications using web technologies, today launched its CODESTRONG™ Hackathon. The developer contest, which is open to all CODESTRONG 2011 conference registrants, will award cash and prizes, including a $10,000 grand prize to the developer or team who creates the most innovative mobile app on Appcelerator’s Titanium platform.

The contest begins today, and concludes Tuesday, September 20th, when applicants submit their entries to CODESTRONG Hackathon judges. To participate, developers must register at CODESTRONG 2011 on September 19th at the InterContinental Hotel in San Francisco, start building their application on or after September 6, and then submit their entry at the conference by 5:00 pm Pacific Time on September 20th. Cash and prizes for the top 5 most innovative and useful apps will be awarded on September 20th at 6:00 pm.

Developers may work alone or in a team to build applications that target any one of the mobile and/or tablet platforms. Applicants are encouraged to use Titanium premium mobile APIs (available for a free 30-day trial at http://www.appcelerator.com/hackathon-account or other Titanium extensions, and may use the Appcelerator community forum or any paid support subscriptions when developing their app. In addition, Appcelerator engineers will be available to support contestants during the CODESTRONG conference.

The judging criteria for the CODESTRONG Hackathon are as follows:

• Depth of integration with Titanium APIs: Does the application take advantage of the unique functionality such as native user interface elements, social networking or geo-location features offered by the Titanium platform? Does it leverage Titanium advanced APIs like push notifications, in-app purchasing or barcode scanning?
• Utility: Is the application useful to a consumer or business person?
• User Experience: Is the application easy to use? Is it graphically appealing?
• Level of Innovation: Is the application unique and innovative? Does it bring new functionality to mobile devices?

“The beauty of Titanium is that developers can leverage a host of modules, extensions and native capabilities to create incredibly innovative apps in a very short period of time,” said Nolan Wright, Appcelerator CTO and co-founder. “We are excited to showcase the latest and greatest in mobile development at CODESTRONG. We have a great line-up of judges from PayPal, Salesforce.com, Sierra and Storm Ventures, VentureBeat, and Appcelerator, and we expect to be blown away by our developers’ ingenuity.”

The 2011 Hackathon judges are:

• Nolan Wright, Appcelerator
• Tony Guntharp, Appcelerator
• David Carroll, Salesforce
• Tim Guleri , Sierra Ventures
• Ryan Floyd, Storm Ventures
• Praveen Alavilli, PayPal
• Jolie O’Dell, Venturebeat

Participants developing apps at CODESTRONG are expected to bring all tools and software necessary to build their app. All submissions must be localized in English, and built on Appcelerator Titanium for iOS and Android platforms. Entries cannot be under development prior to the contest kickoff of September 6th. Therefore, any apps that have code libraries or artifacts prior to this date will not be eligible. For a full list of contest rules, please visit: http://www.codestong.com. For specific questions, email codestrong@appcelerator.com.

About Appcelerator

Appcelerator is the leading enterprise-grade, cross-platform development solution on the market today, with over 1.5 million developers using its software to power over 25,000 cloud-connected mobile, desktop, and web applications used by tens of millions of users every day. The company’s flagship offering, Appcelerator Titanium, is the only mobile cloud platform to enable fully native, cross-platform development, from a single codebase, at web development speed for these three platforms. Appcelerator’s customers can leverage their existing skills and open, industry standard technologies to decrease time-to-market and development costs, increase customer adoption and revenues, and enjoy greater flexibility and control. For more information, please visit www.appcelerator.com.

About CODESTRONG

CODESTRONG is Appcelerator’s first-ever developer conference, and will take place in San Francisco at the InterContinental Hotel from September 18-20.  The conference will focus on the latest innovations in mobile and web development, with more than 2 days of compelling keynotes, over 25 breakout sessions, networking with 500+ mobile developers, and – to cap the conference off – a late-night hackathon. For more information, visit: http://codestrong.com/.

Appcelerator is a registered trademark of Appcelerator Inc.  Appcelerator Titanium is a trademark of Appcelerator Inc.

# # #

Press Contacts:

Carmen Hughes
Ignite PR
carmen@ignitepr.com
650.227.3280 ext. 1

Developers Embrace Apple and Google’s Moves to Transform “The App” Experience

MOUNTAIN VIEW, CALIF. and FRAMINGHAM, MASS. – August 3, 2011 – Appcelerator®, the leading mobile cloud platform for rapidly developing native mobile, desktop, and tablet applications using web technologies, and industry-leading analyst firm International Data Corporation (IDC), today announced results from a joint survey of 2,012 Appcelerator developers around the world. New analysis shows that Apple and Google are accelerating their lead in mobile by redefining mobile app engagement, loyalty, and cloud connectivity through their new Google+ and iCloud offerings.  Developers also indicate that they see Apple and Google gains in the consumer application space translating into significant traction in the enterprise space over time. The full report can be viewed at:  http://appcel.us/q3_2011_report. 

"Google and Apple are pushing mobile competition beyond OS platforms into the cloud and into social integration," notes Scott Ellison, IDC VP Mobile & Consumer Connected Platforms.  "This means even broader battles with major players like Amazon and Facebook, creating new competitive complexities and opportunities going forward for everyone in the mobile ecosystem."

New Apple and Google Announcements Put Mobile Cloud Opportunity on the Map

As mobile app and platform leadership continues to coalesce around Apple and Google, both players are leveraging their strengths into the cloud in different, but compelling new ways that are likely to generate long-term value and competitive differentiation for each of their respective ecosystems.  Topline findings from this quarter’s report focus on how developers eye new opportunities for applications to become more social and more connected:

• When asked what will impact the growth and adoption of mobile the most, Apple and Google come out on top.  In order of priority:
• Google+: 25%
• Apple iCloud: 22%
• Near-Field Communication: 18%
• iOS 5 Twitter Integration: 14%
• Android Patent Issues: 13%
• Amazon Android Tablet Rumors: 6%
• HP TouchPad Launch: 2%
• Two-thirds of respondents believe that Google can catch up to Facebook in social with Google+.  When asked why, 68% of developers say that leveraging Google’s assets (eg: Search, YouTube, Maps, etc) trumps Facebook’s social graph lead.  49% say that Google shows more innovation than Facebook with new Google+ features like circles, sparks, hangouts, etc.
• While Google+ may be the future, today 83% of developers using social in their apps say they use or are planning to use Facebook this year.  Twitter is second at 73%, followed closely by Google+ (when API is released) at 72%, LinkedIn at 30%, and Foursquare at 23%.
• When asked what social capabilities are most important in their apps, developers said that features that encourage repeat usage and offer fresh content are more important than location checkins and photo sharing.  In order of priority, developers use social for: notifications (52%), status updates (49%), login/identity (44%), messaging (38%), news (35%), location sharing (32%), photo sharing (31%), and friend requests (26%).
• Continuing on the real-time update theme, when it comes to iOS 5 features, developers are most interested in: improved notifications (58%), iCloud (51%), integrated Twitter support (40%), reminders (36%), and iMessage (32%).
• iCloud may significantly disrupt the mobile cloud computing space, as developers envision a tight race between Amazon and Apple.  Developers who are using or planning to use cloud services over the next year see Amazon (51%), iCloud (50%), Microsoft Windows Azure (20%), VMWare (20%), and RedHat OpenShift (17%) as the top five players.
• Apple and Google’s strengths in the mobile consumer space are clearly making inroads in developer perceptions of the enterprise arena.  When asked which platform is best positioned to win in the enterprise, respondents were evenly divided between iOS and Android at 44% each.  Only 7% believe Windows Phone has a shot, 4% for BlackBerry, and 2% for webOS.  Appcelerator and IDC note that enterprises are taking a more cautious approach with Android at scale due to security concerns in which case they are looking to Apple when they go beyond BlackBerry and Windows mobile deployments. In the near to medium-term, despite being equivalent from a developer perception-standpoint, Apple is leading with CIOs today when it comes to mobile deployments beyond Microsoft and RIM.
• While neck and neck in the enterprise, perceptions on why Apple or Google might win in the enterprise are dramatically different.  We posed two reasons why each platform might win and then asked developers to rank which statements were most accurate across all platforms.  Topping the list, 30% of developers believe Android’s marketshare lead will be the key driver for success in the enterprise followed by 24% of respondents saying that Apple’s consumerization of the user experience will carry iOS into mainstream enterprise adoption.
• With relatively few new product announcements this past quarter, platform priorities haven’t changed significantly.  iPhone remains tops as 91% say they are ‘very interested’ in developing for the device.  iPad is number two at 88%, Android pulled up a couple points with Android phone interest climbing to 87% from 85% last quarter and Android Tablets rose back to Q1 levels to 74%.  We added HTML5 mobile web as a new option to rank this quarter, which comes in fifth at 66%.  The second tier remains the same: Windows Phone (30%), BlackBerry phones (28%), BlackBerry Playbook (20%), HP TouchPad (18%), webOS Phone (12%), Symbian (7%), and MeeGo (5%) rounding out the list.  The new addition of mobile web in the middle of the pack suggests developers are seeing the increasing requirement for both a mobile app and mobile website, though the former continues to be the number one priority.
  

Key Trend: Mobile Leaders are Extending their Lead by Redefining the Application Experience

As OSes and consumer expectations mature, “the app” is undergoing a transformation.  Applications are becoming more engaging with real-time notifications, social, local context, and always-on cloud connectivity becoming the norm.  That “upstarts” iCloud and Google+ can challenge entrenched players Amazon and Facebook shows how quickly these new capabilities will shake up what’s possible in mobile.

As utility, loyalty, and engagement drive applications to become ‘stickier’ in our mobile virtual wallets, so too are transaction models adapting to move away from the app store and into the application.  We revisited the business model question from January to see how priorities are evolving and continue to see acceleration in strategies that monetize ongoing usage.  In January, 59% of developers said that app store sales are the number one preferred business model.  Now, that figure has dropped to 50% and developers see this trend continuing into 2012.  At the same time, in-app purchasing has increased from 42% saying in January they plan to use this model to 43% today and 50% by next year, rivaling app store sales.  Similarly, mobile commerce applications are seen as surpassing free “brand” affinity apps late this year along with an increase in near-field communication (NFC) usage next year.

Ultimately, these changes are an evolution of the mobile engagement lifecycle.  From customer acquisition/awareness to engagement, to monetization to loyalty, mobile leaders are focusing on leveraging their ubiquitous adoption levels into new areas that, in the end, significantly enlarge the overall value that’s possible on each of their platforms in the post-PC era.

A complete breakdown of these trends and a more detailed analysis is available online: http://appcel.us/q3_2011_report.

About Appcelerator

Appcelerator is the leading enterprise-grade, cross-platform development solution on the market today, with over 1.5 million developers using its software to power over 25,000 cloud-connected mobile, desktop, and web applications used by tens of millions of users every day. The company’s flagship offering, Appcelerator Titanium, is the only mobile cloud platform to enable fully native, cross-platform development, from a single codebase, at web development speed for these three platforms. Appcelerator’s customers can leverage their existing skills and open, industry standard technologies to decrease time-to-market and development costs, increase customer adoption and revenues, and enjoy greater flexibility and control. For more information, please visit www.appcelerator.com.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com [http://www.idc.com].

Appcelerator is a registered trademark of Appcelerator Inc.  Appcelerator Titanium is a trademark of Appcelerator Inc.
International Data Corporation and IDC are registered trademarks of International Data Group, Inc.
All other trademarks and copyrights are the property of their respective owners

# # #

Editor’s Note: (Artwork Available Upon Request)

Press Contacts:

Carmen Hughes
Ignite PR
carmen@ignitepr.com
650.227.3280 ext. 1

IDC
Michael Shirer
press@idc.com

508-935-4200