Developers Favor Apple in the Short-Term but Eye Google’s Long-Term Advantages as Cross-Platform Development Becomes Number One Pain Point

MOUNTAIN VIEW, CALIF. – Wednesday, June 23, 2010 – Appcelerator®, the leading platform for rapidly developing native mobile, desktop, and iPad applications using web technologies, announced updated findings of its newest Appcelerator Mobile Developer Survey taken of application developers about their plans to build applications for various mobile and tablet platforms. Taken last week from a pool of Appcelerator’s 51,000+ application developers, 2,733 developers responded that Apple iPad, Android Tablet, and even HP’s potential for webOS tablets are rapidly moving these devices to the top of the mobile priority list.  This survey is posted on www.appcelerator.com/mobile-developer-survey-June-2010.

While the Apple vs. Google battle has been well documented, developers see the real battle between these two titans as near-term momentum vs. long-term dominance.  Appcelerator’s most recent survey shows these leaders staying well ahead of the pack, but a surge in popularity for developing tablet applications on both OSes suggests the battle is moving from phones to "anywhere computing.”  And with tier 2 platforms seeing flat to declining interest from developers, it’s clear that Apple and Google are now playing chess while everyone else plays catch up.

Apple Dominating with iPad, iPhone, but Developers Favor Google’s Open OS Long-Term

In this survey, Appcelerator looked in depth at 6 mobile operating systems: Apple (iOS), Google (Android), Palm/HP (webOS), Microsoft (Phone 7), Nokia (Symbian/Meego) and RIM (BlackBerry).  The report summarizes the pros and cons facing each of these players.

The leadership that Apple and Google have now in mobile is clearly translating into a long-term tussle for computing beyond the phone.  Strong interest in the iPad increased 31 points to 84% while strong interest in developing applications for Android Tablets, appearing for the first time in this survey, came in fourth behind Android phones and ahead of all other Smartphone OS vendors beyond Apple and Google.

When stack ranked, developers overwhelmingly favor Apple against other platforms for its App Store, market for consumer and business apps, devices, and near-term outlook.  However, Android comes out tops against others for its OS capabilities, platform openness, and long-term outlook. When asked in more detail, 69% of respondents felt that Android’s potential to "show tremendous adaptability, from tablets to e-readers to set-top boxes” is its greatest strength as a platform.  The potential for tablets and other devices from HP based on webOS is also Palm’s greatest perceived strength.

"Developers are rearranging their priorities to unlock the new potential that tablet computing holds,” noted Jeff Haynie, CEO of Appcelerator.  "They are experimenting with tablets as point of sale terminals, tablets as TV or other hardware control devices, and tablets as university training tools.  We’re seeing lots of interest within categories that have yet to be revolutionized by web-connected devices and in categories where embedded proprietary software used to rule.”

Porting Apps to Multiple Platforms is Biggest Developer Challenge

A second trend now emerging is the increasing problem with OS and device fragmentation.  When developers were presented with eight lifecycle stages for development, "porting apps to multiple platforms” stood out as the number one developer pain point.  In fact, the number of interested developers dropped up to 60% when asked about their level of interest in each platform’s SDK vs. using a cross-platform solution like Appcelerator Titanium.  Moreover, the fragmentation "nightmare” was the biggest stated issue for developing for the Android platform (61%), even above the threat that iOS poses Google’s operating system.

"Appcelerator’s mobile application developer base reflects both how quickly the space is growing, and how rapidly application developers’ needs are evolving," noted Scott Ellison, IDC’s vice president of Mobile & Wireless.  "IDC believes that while media tablets represent the next area for major mobile app innovation, increasing levels of OS and device fragmentation work against application developer business models.  Meeting these twin mobile application developer needs, leveraging new device types while addressing impacts of fragmentation, are central to the strategy of every major mobile ecosystem," he added.

Mobile Becomes New Mandate For Large Organizations

Contrary to popular belief, large organizations (>1,000 employees) are even more interested than individual developers in mobile:

• 60% of developers in organizations with more than 1,000 employees said they were "very interested” in BlackBerry compared to 33% overall. 
• For Android, 90% of developers in these companies said they were "very interested” in Google’s OS compared to 81% overall. 
• Interest in Apple’s iOS increases to 94% from 90% overall for large organizations.
• On the other hand, Palm webOS and Meego show more interest in smaller companies than larger ones. 

Cross-platform concerns were also much higher in large organizations.  Developers in large organizations were 65% more likely than individual developers to cite this as their top development issue.  Appcelerator’s own inbound requests are increasingly coming from large companies and brands with a strong mandate to go mobile this year.

Tier 2 Platforms See Few Bright Spots

BlackBerry, Windows Phone 7, Symbian, Palm, and Meego all saw slightly lower enthusiasm for their platforms compared to the survey taken in March.  Below is feedback from developers on these platforms:

• Palm webOS: While developers said closing the gap with iOS and Android is the biggest issue facing Palm, 60% of developers interested in webOS said that HP opening up a broad range of web-connected devices would be the platform’s greatest opportunity. 
• Windows Phone 7:  Microsoft’s opportunity is clearly in the business/productivity space, according to 58% of developers interested in the platform, while 67% of those not interested said their weak position in mobile was too much to overcome.
• BlackBerry: 57% of respondents interested in BlackBerry felt its #1 strength was its market share while 75% not interested believed competition from iPhone/Android was its greatest weakness. 
• Symbian/Meego: For Nokia, a global market opportunity was cited by 75% of developers interested in the platform as being most important, however 52% of developers who weren’t interested in developing for Nokia said that its triple platform strategy (Symbian, Meego, and Maemo) was too muddled and risky right now. 

Multi-tasking is most important new feature in iOS Phone 4

Developers were also asked to stack rank new iOS features that they are most looking forward to.  In priority order, these features are:

• Multi-tasking (73% of respondents are looking forward to this feature)
• Faster processor (58%)
• iAD (33%)
• Retina display (31%)
• Text messaging within apps (31%)
• Gyroscope (30%)
• Enhanced camera (29%)
• HD video (26%)
• FaceTime (24%)
• Gamekit (24%)
• 802.11n wi-fi (21%)

Many of Appcelerator’s developers build productivity, utility, or business applications, which favor the multi-tasking capabilities that will be offered in iPhone 4 and iPad at some point.  iAD is a favorite among smaller Titanium developers while many see the enhanced camera offering new opportunities for barcode or augmented reality-type applications.

About Appcelerator

Appcelerator is the leading platform for rapidly developing native mobile, desktop, tablet, and other multi-screen applications using web technologies.  The company’s flagship offering, Appcelerator Titanium, is the only open source platform to enable native cross-platform development, from a single codebase, at web development speed.  Appcelerator’s customers can leverage their existing skills and open, industry standard technologies to create and commercialize mobile, desktop, and Web apps from a single platform, decreasing time-to-market and development costs, increasing customer adoption and revenues, and enjoying greater flexibility and control. For more information, please visit www.appcelerator.com.

Appcelerator is a registered trademark of Appcelerator, Inc. Appcelerator Titanium is a trademark of Appcelerator, Inc.

# # #

Press Contact:

Carmen Hughes
Ignite PR
carmen@ignitepr.com
Tel: 650.227.3280 ext. 1
Cell: 650.576.6444

Web and Mobile Developers Flock to Titanium to Build Native Apps for Multiple Platforms

MOUNTAIN VIEW, CALIF. – June 14, 2010 – Appcelerator®, the leading platform for rapidly developing native mobile and desktop applications using web technologies, today announced that it has grown its community to 50,000 web and mobile developers who are building thousands of rich, native applications for today’s most popular devices and platforms. The milestone comes just one year after Appcelerator announced the beta version of its Titanium mobile product. The company projects that it will exceed 100,000 developers by year-end.

"Clearly, developers were hungry for a development environment where they could easily leverage their existing web skills to quickly build fully native apps to run on many platforms," remarked Jeff Haynie, CEO at Appcelerator. "As the mobile market grows and new platforms emerge, Appcelerator will keep Titanium relevant, adding new features, fully leveraging the native capabilities of each platform, and expanding to support the most in-demand devices for helping developers reach their customers."

Appcelerator’s open source Titanium platform enables developers to build rich, native applications using web technologies for a range of devices and multiple platforms, including iPhone, Android, BlackBery for mobile, iPad, and desktop applications across PC, Mac, and Linux, with more platforms to come. Applications made with Titanium look, function and perform as fully native apps with native UI components, native code compilation, and native access to the device’s storage, multimedia, input, and geo-location APIs.

Titanium Tackles Fractured Market Opportunities

In a recent report, Gartner estimated consumers worldwide will download more than 20 billion applications in 2013, growing revenue to $30 billion by the end of that year. Developers are keeping pace with the market opportunities. Since releasing its newest version of Titanium in March, the company has seen the number of applications being built on its platform double.

Titanium developers are flocking to Appcelerator’s approach because it enables cross-platform development—necessary in today’s increasingly fractured mobile market—from a single codebase at web development speed, decreasing time-to-market and costs.

Appcelerator’s notable milestone comes on the heels of the company being named a "Cool Vendor" in Enterprise Mobility by Gartner, Inc. (Cool Vendors in Enterprise Mobility, Monica Basso et al, April 9, 2010.) Gartner’s 2010 Cool Vendor report recognizes "innovative vendors that may help adopters to pursue mobility objectives successfully."

Appcelerator also assists its developers with application packaging, app store submission, testing and runtime analytics. The latter benefits developers by identifying who is using the application and how they are navigating it, what features they are accessing and how usage evolves over time, providing insight that may help improve retention rates.

More information about Titanium is available at:

• Screencast: http://vimeo.com/8730218
• Company Blog: http://www.appcelerant.com
• Developer Center: http://developer.appcelerator.com
• Twitter: http://www.twitter.com/appcelerator

About Appcelerator

Appcelerator enables web developers, ad agencies, ISVs, and enterprises to take advantage of the explosive growth in mobile, desktop, and iPad applications. The company’s flagship offering, Titanium, is the only open source platform to enable cross-platform development, from a single codebase, at web development speed for these three platforms. Appcelerator’s customers can leverage their exiting skills and open, industry standard technologies to decrease time-to-market and development costs, increasing customer adoption and revenues, and enjoying greater flexibility and control. For more information, please visit www.appcelerator.com.

Appcelerator is a registered trademark of Appcelerator, Inc.  Appcelerator Titanium is a trademark of Appcelerator, Inc.

# # #

Press Contact
Carmen Hughes
Ignite PR
carmen@ignitepr.com
Tel: 650.227.3280 ext. 1
Cell: 650.576.6444

Cool Vendors Selected for Report are Recognized as Innovative, Impactful and Intriguing

MOUNTAIN VIEW, CALIF. – June 3, 2010 – Appcelerator®, the leading platform for rapidly developing native mobile, desktop, and iPad applications using web technologies, today announced that it has been named a "Cool Vendor" in Enterprise Mobility* by Gartner, Inc. Appcelerator’s Titanium platform is renowned for enabling developers to use existing Web skills to quickly and easily create rich, full-featured cross-platform applications for Android, Blackberry, iPad and iPhone.  Gartner’s 2010 Cool Vendor report recognizes "innovative vendors that may help adopters to pursue mobility objectives successfully."

Appcelerator Titanium is an open source development platform that takes the complexity and expense out of creating applications for multiple mobile platforms. The Titanium platform enables web developers to leverage their deep knowledge of industry standard tools and technologies to easily and quickly create rich, native Web-connected applications for Android, BlackBerry, iPad and iPhone devices. Appcelerator’s approach enables cross-platform development from a single codebase at web development speed, decreasing time-to-market and development costs for web developers.  Applications developed using Titanium look, function and perform as fully native apps with native UI components, native code compilation, and native access to the device’s storage, multimedia, input and geo-location APIs. 

Cross-platform development capabilities are especially important in today’s increasingly fractured mobile environment. Appcelerator’s March 2010 mobile developer survey underscored this competitive marketplace, wherein there is exceptionally high interest in developing for Android (81%) and iPhone (87%), yet iPad (53%), Blackberry (43%) and Windows Phone (34%) also show strong developer interest.

"We are pleased that Gartner recognized Appcelerator as a "Cool Vendor", which we believe underscores the importance of using native application development with open technologies to achieve successful mobility objectives," said Jeff Haynie, CEO of Appcelerator. "It used to be prohibitively expensive and time-consuming to develop and support apps for multiple mobile platforms. Titanium has truly changed the game for enterprises, enabling them to cost-effectively reach a broad brush of end customers with high quality, fully native mobile apps.  Our 48,000+ developers creating applications on Titanium are part of a groundswell of exciting and innovative mobile apps coming to market."

Beyond application development tools, Appcelerator provides cloud services to assist with application packaging, app store submission, testing and runtime analytics, the latter of which enables developers to understand who is using the application and how they are navigating it, what features they are accessing and how usage evolves over time. This application insight enables developers to effectively enhance their application for improved retention rates.

About Gartner’s Cool Vendors Selection Process

Gartner’s listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn’t do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); and Intriguing, have caught Gartner’s interest or curiosity in approximately the past six months.

About Appcelerator

Appcelerator enables web developers, ad agencies, ISVs, and enterprises to take advantage of the explosive growth in mobile, desktop, and iPad applications.  The company’s flagship offering, Titanium, is the only open source platform to enable cross-platform development, from a single codebase, at web development speed for these three platforms.  Appcelerator’s customers can leverage their exiting skills and open, industry standard technologies to decrease time-to-market and development costs, increasing customer adoption and revenues, and enjoying greater flexibility and control. For more information, please visit www.appcelerator.com.

* Gartner, Inc. Cool Vendors in Enterprise Mobility, Monica Basso et at, April 9, 2010.

Appcelerator is a registered trademark of Appcelerator, Inc.  Appcelerator Titanium is a trademark of Appcelerator, Inc.

# # #

Press Contact
Carmen Hughes
Ignite PR
carmen@ignitepr.com
Tel: 650.227.3280 ext. 1
Cell: 650.576.6444

Volunteer Appcelerator Titanium Mobile Developers Help Response Organizations Pinpoint Location and Lessen Severity of Damage

MOUNTAIN VIEW, CALIF. – May 26, 2010 – Appcelerator®, the leading platform for rapidly developing native mobile, desktop, and iPad applications using web technologies, today announced that Appcelerator Titanium would power Oil Reporter for Android and iPhone. The mobile app was created for Crisis Commons by Intridea, using Titanium’s cross-platform technology. Oil Reporter enables trained citizen journalists to use their mobile phones to capture and upload quantitative and qualitative data, as well as geo-tagged photos and videos to help in the recovery effort.  Appcelerator also announced that it has started a volunteer mobile application developer recruitment initiative initially targeting its 47,000 application developers.  Volunteer developers will aid NGO organizations in building applications to pinpoint damaged areas based on Oil Reporter geo-tagged data.

The April 20th explosion aboard the offshore drilling rig Deepwater Horizon in the Gulf of Mexico caused a massive spill, sending an estimated 5,000 barrels of oil per day into the Gulf. As the spill nears shore, mobile phone users can provide important eyewitness accounts to help public sector response organizations track and respond more swiftly to the crisis.

Real-time Check-ins via Smartphones

iPhone and Android smartphone users who download Oil Reporter (http://oilreporter.org/) will be asked a series of questions about their eyewitness account, including what they see in front of them, the viscosity of the oil, and whether they see injured or dead wildlife. Users can also attach a photo or video, which are geo-tagged and time/date stamped for accurate reporting, and they can tweet their data.

Government agencies that want to use Oil Reporter for gathering and reporting agency-specific data can also do so. Agencies simply log into Oil Reporter and enter their organization ID to ensure their data is filtered and captured separately on the back-end.

"With a quick-moving crisis such as the Gulf Coast oil spill, every second that oil is spilling into the Gulf counts," said Jeff Haynie, CEO at Appcelerator. "By enabling Intridea and Crisis Commons to quickly create a mobile app that lets users of today’s most popular smartphones report first-hand damage, we are hopeful that aid workers can stem the tide of this massive spill and reduce its harmful effects."

"When Crisis Commons came to us to build the Oil Reporter app, we knew we wanted to build on Appcelerator," said Brendan Lim, Director of Mobile Development at Intridea. "With Titanium, we used our web skills to build a rich, interactive native app for iPhone and Android in just a few days.  This application could not have been otherwise developed on both platforms in such a tight timeframe.  We anticipate developers will leverage Oil Reporter’s crowdsource data and Appcelerator’s open source app creation platform to create many more innovative mashups and apps that will assist recovery efforts."

Crowdsourced Data Open Sourced for New Apps

Crowdsourced data collected from the Oil Reporter app will be shared in open and accessible data feeds freely available to response organizations, academic institutions such as San Diego State University’s Visualization Center and others via www.oilreporter.org. Developers can easily import this data and use open source tools such as Appcelerator Titanium to create new tracking applications to lend in the recovery.

Call for Volunteer Developers to Localize Oil Tracker App To Scale Response to Crisis

Appcelerator announced that it will tap its 47,000 Titanium Developers to ask for volunteers to collaborate with governmental institutions and animal rescue organizations. Recruited developers will be matched up with these organizations for a coordinated joint effort to better identify hotspots for crisis mitigation and protection of the natural environment, wildlife, etc.  For example, Oil Tracker, a complementary heat map app that will be made available for iPhone, Android, and iPad leverages Google Maps and Oil Reporter wildlife data to show where there is the greatest concentration of dead or dying wildlife.  Oil Tracker is being open-sourced to the development community along with Oil Reporter.

Using crowdsourcing on the front end and a mobilized development effort on the backend enables an effective, online data collection and dissemination mechanism, so that organizations can have better insight and make better decisions to assign task forces to handle such a crisis.  This level of collaboration by crisis response organizations, such as Crisis Commons, governmental agencies, technology vendors, and developers represents a bigger, broader effort at how harnessing technology can enable a more effective response to a national crisis.

To further support the recovery effort, Appcelerator will donate 100% of the first month’s proceeds to the National Wildlife Federation for any developer who signs up for a Titanium Professional subscription. Developers need only sign up at http://bit.ly/aPiglu and use promo code: "savethegulf". Appcelerator is now taking volunteer developer signups to customize building a mashup with Oil Reporter through the following website: http://bit.ly/bJPP01.  Volunteers will be matched up with other NGO organizations over the next few weeks.

About Appcelerator

Appcelerator enables web developers, ad agencies, ISVs, and enterprises to take advantage of the explosive growth in mobile, desktop, and iPad applications.  The company’s flagship offering, Titanium, is the only open source platform to enable cross-platform development, from a single codebase, at web development speed for these three platforms.  Appcelerator’s customers can leverage their exiting skills and open, industry standard technologies to decrease time-to-market and development costs, increasing customer adoption and revenues, and enjoying greater flexibility and control. For more information, please visit www.appcelerator.com.

Appcelerator is a registered trademark of Appcelerator, Inc.  Appcelerator Titanium is a trademark of Appcelerator, Inc.

# # #
Press Contact
Carmen Hughes
Ignite PR
carmen@ignitepr.com
Tel: 650.227.3280 ext. 1
Cell: 650.576.6444

Web Developers Empowered by Titanium Mobile to Create Native BlackBerry Applications

WES 2010, ORLANDO, FL. – Wednesday, April 28, 2010 – Appcelerator®, the leading platform for rapidly developing native mobile, desktop, and iPad applications using web technologies, today announced Titanium beta support for the BlackBerry platform. Web developers already use Titanium to create rich native applications for the iPhone, Android and iPad. With today’s announcement, Appcelerator expands its cross-platform solution to include BlackBerry – the nation’s top-selling smartphone.

According to a March 2010 survey (www.appcelerator.com/mobile-developer-survey/) taken by Appcelerator, 43% of developers are interested in creating applications for BlackBerry. That’s a two-fold increase in just two months, during which time RIM saw a significant increase in awareness of next-gen platform capabilities, in particular the number of rich APIs available to developers to create new applications.

“Many of our developers, large and small have been eagerly anticipating BlackBerry support,” said Jeff Haynie, CEO of Appcelerator. “With the BlackBerry Beta, Titanium developers gain a full-featured, rich environment for creating native apps that leverage BlackBerry’s enhanced smartphone capabilities. We are delighted to offer Titanium developers native support for yet another platform on which to showcase their innovative apps.”

The Titanium platform enables web developers that lack Java or Objective-C knowledge – the languages required for Android, BlackBerry, iPad and iPhone development – to create native apps quickly and easily using the JavaScript knowledge they already have. Apps made with Appcelerator’s Titanium platform look, function and perform as fully native apps with native UI components, native code compilation, and native access to the device’s storage, multimedia, input, and geo-location APIs.

Interest from the Enterprise

While first generation mobile apps focused heavily on games and entertainment, Appcelerator’s January 2010 developer survey (www.appcelerator.com/tabletappwave/) indicates increasing developer interest in enterprise-type applications. Titanium developers now say business/productivity applications is the number one category of apps they would like to create. This sentiment is echoed by Appcelerator clients such as Computer Sciences Corporation (CSC), a leader in providing technology-enabled solutions and services, which is looking forward to leveraging Titanium to build rich BlackBerry apps for its customers.

“CSC’s customers are interested in all of the capabilities the latest generation of BlackBerry devices offer,” said Jim Petrassi, managing director for systems integration and development at CSC. “We have already been using Titanium for iPhone development, and we are very much looking forward to expanding that offering to include rapid BlackBerry development on Titanium for the enterprise.”

BlackBerry Beta Program

With today’s announcement, Titanium Professional subscribers will be able to access the BlackBerry Beta, which includes premium support from Appcelerator’s experts and professional training to get developers up to speed quickly. Beginning June 1st, Appcelerator will also grant select beta access to developers who can register their interest here: www.appcelerator.com/blackberry-beta.

About Appcelerator

Appcelerator enables web developers, ad agencies, ISVs, and enterprises to take advantage of the explosive growth in mobile, desktop, and iPad applications. The company’s flagship offering, Titanium, is the only open source platform to enable cross-platform development, from a single codebase, at web development speed for these three platforms. Appcelerator’s customers can leverage their exiting skills and open, industry standard technologies to decrease time-to-market and development costs, increasing customer adoption and revenues, and enjoying greater flexibility and control. For more information, please visit www.appcelerator.com.

Appcelerator is a registered trademark of Appcelerator, Inc. Appcelerator Titanium is a trademark of Appcelerator, Inc.

# # #

Press Contact:
Carmen Hughes
Ignite PR
carmen@ignitepr.com
Tel: 650.227.3280 ext. 1
Cell: 650.576.6444

Appcelerator Titanium Tablet edition is first to support iPad’s native user experience capabilities.

MOUNTAIN VIEW, CALIF. — Monday, April 5, 2010 – Appcelerator®, the leading platform for rapidly developing native mobile, desktop, and iPad applications using web technologies, announced today that it has launched support for iPad as part of a newly introduced Titanium Tablet SDK. Titanium Tablet will be the first to enable web developers to quickly build native iPad applications that feature native performance, native iPad user interfaces, and native access to iPad’s device capabilities. Appcelerator estimates that developers can save up to 80% of the time it takes to develop an iPad application using Titanium vs. writing an application in Objective-C. Titanium Tablet will be freely available within Titanium, which is licensed under the Apache 2 open source license.

Enabling a Native iPad User Experience

When Apple announced the iPad in January, the focus was on user experience capabilities that build on, yet make iPad distinctly unique from its successful iPhone predecessor. New user interface controls such as split views and popovers enable iPad-specific interfaces that adapt to different uses such as portrait or landscape viewing. These user experience elements build on inherited user interface elements that have become the hallmark iPhone experience. With the introduction of Titanium Tablet, Appcelerator is enabling 100% pure native iPad development, including all of iPad’s user interface elements. Titanium is the first cross-platform solution to do so. Going forward, Appcelerator expects to add to these capabilities as Apple makes advances in user interface design that further define the iPad as a new mobile category.

“Appcelerator is synonymous with native application development. Our customers place a premium on delivering applications with native performance, native user interface design, and native access to the underlying device capabilities,” explained Jeff Haynie, CEO, Appcelerator. “We’re pleased to enable our 35,000 web developers to build native iPad applications with the full complement of Apple’s iPad capabilities.”

Introducing Titanium Tablet

Titanium Tablet joins Titanium Mobile and Titanium Desktop SDKs as part of the Appcelerator Titanium product line. Web developers can download the upgrade to Titanium today and start building native iPad applications using their Javascript skills. Titanium Tablet includes the iPad simulator and aids developers in testing and packaging their application for submission to Apple’s App Store. Appcelerator has updated its “Kitchen Sink” reference application for the iPad, which showcases the code and live examples of over 200 APIs available to iPad developers.

Appcelerator has also added iPad support to its recently-introduced Titanium Professional and Enterprise subscriptions. Developers can add application analytics to their iPad applications to analyze user, session, and customer events. As well, the company is extending the premium support including in the subscription to include iPad-specific questions.

To learn more and download Titanium for free, visit www.appcelerator.com.

About Appcelerator

Appcelerator enables web developers, ad agencies, ISVs, and enterprises to take advantage of the explosive growth in mobile, desktop, and iPad applications. The company’s flagship offering, Titanium, is the only open source platform to enable cross-platform development, from a single codebase, at web development speed for these three platforms. Appcelerator’s customers can leverage their exiting skills and open, industry standard technologies to decrease time-to-market and development costs, increasing customer adoption and revenues, and enjoying greater flexibility and control. For more information, please visit www.appcelerator.com.

Appcelerator is a registered trademark of Appcelerator, Inc. Appcelerator Titanium is a trademark of Appcelerator, Inc.

# # #

Press Contact:
Carmen Hughes
Ignite PR
carmen@ignitepr.com
Tel: 650.227.3280 ext. 1
Cell: 650.576.6444

Blackberry and Windows Phone’s Improved Capabilities Renew Developer Interest
Appcelerator Readies Titanium Tablet SDK for April 5 Launch

MOUNTAIN VIEW, CALIF. — Wednesday, March 31, 2010 — Appcelerator®, the leading platform for rapidly developing native mobile, desktop, and iPad applications using web technologies, announced updated findings of its Mobile Developer Survey taken of application developers about their plans to build applications for various mobile and tablet platforms. Taken last week from a pool of Appcelerator’s 33,000+ application developers, 1,028 developers responded about their plans to prioritize iPad development within an increasingly fragmented and competitive landscape. This survey is posted on www.appcelerator.com/mobile-developer-survey.

Below are the findings from the survey, which was taken as Appcelerator’s iPad beta concludes with a Titanium Tablet SDK officially rolling out on April 5, 2010. Titanium Tablet will enable web developers to build 100% native iPad applications using the skills they have today. The findings show that the mobile platform landscape has evolved significantly during this first quarter. While Apple interest remains high, Android is almost neck and neck with iPhone, and two other providers — RIM and Microsoft — have renewed interest from developers due to improvements to their platforms. Now, more than ever, companies considering mobile apps need to have a robust cross-platform strategy.

iPad Interest Remains Strong, Trumps Kindle 4-to-1

When Appcelerator first surveyed its developer base prior to Apple’s iPad announcement in January of this year, interest in the platform was overwhelmingly high. Fast forward two months, and interest remains strong, but off the wild enthusiasm in January: 80% of developers now say they are interested in building an iPad app within the first year compared to 90% in January. When asked about overall interest in iPad as a development platform, 53% responded that they were ‘very interested’ — third behind iPhone and Android. As a point of reference, Amazon Kindle, surveyed for the first time, has only 12% of developers claiming a similar level of interest in its recently announced SDK.

In follow-up interviews, Appcelerator found that moderating iPad interest was primarily due to a lack of a few features originally thought to be included in the iPad, such as a camera and support for multi-tasking. Moreover, developers with over 1,000 employees cited having an iPhone, Android, and/or Blackberry app as critical,’ while only 36% said they were very interested in the iPad. On the other end, 54% of developers with 10 or fewer employees said they were very interested, as small companies look to claim a first-mover advantage in the App Store.

As far as developer plans around iPad, respondents cited eBooks, entertainment and media applications, business applications, medical applications, and education applications as likely candidates for planned apps on Apple’s new device, consistent with January’s results.

Google, RIM, and Microsoft Heat Up the Mobile Platform Race

Increased competition among mobile platforms features a two-horse, tightening race between Android and iPhone. In January, 86% of developers were very interested in creating apps for the iPhone and 68% were very interested in doing so for Android — an 18 point spread. That spread has closed to just six points in the current survey (iPhone 87%, Android 81%, followed by iPad at 53%).

And while iPhone, Android and iPad are still the top application development candidates for developers, two platforms have made significant inroads with developers. Blackberry has doubled from 21% developer support in January to 43% in March, while Windows Phone has nearly tripled from 13% to 34%. Both vendors have announced major improvements to their device capabilities during the first quarter, which is clearly translating into market opportunity for developers. "I do mostly business applications, so the phones that are big in business are big with me," claimed one developer interested in both platforms.

Platforms on the Brink

On the other end of the spectrum are the mobile platforms in decline. Palm, at only 17% in January (but ahead of Windows), fell further to 14% saying they were very interested in the platform in March as financial troubles gave rise to developer concern. Meego — the newly branded effort by Nokia and Intel — came in at 12%, and Symbian at just 16%. One developer remarked that his priorities were driven by "marketplace success and how long the platform will be around."

Need for a Cross-Platform Strategy

With the race for first place tightening between iPhone and Android and with the showdown for the enterprise looming, the need for a short and long-term, cross-platform development solution has never been greater.

"Since January of this year, we’ve nearly doubled to over 33,000 large and small developers," noted Jeff Haynie, CEO, Appcelerator. "The consistent feedback that we hear is that developers are looking for a cross-platform solution without compromise — one that enables not only support for multiple platforms with increasing popularity, but native support for the user experiences that make each platform unique. The Appcelerator team is committed to supporting everything that makes the iPhone, Android, iPad, and soon Blackberry, popular devices. "

About Appcelerator

Appcelerator enables web developers, ad agencies, ISVs, and enterprises to take advantage of the explosive growth in mobile, desktop, and iPad applications. The company’s flagship offering, Titanium, is the only open source platform to enable cross-platform development, from a single codebase, at web development speed for these three platforms. Appcelerator’s customers can leverage their exiting skills and open, industry standard technologies to decrease time-to-market and development costs, increasing customer adoption and revenues, and enjoying greater flexibility and control. For more information, please visit www.appcelerator.com.

Appcelerator is a registered trademark of Appcelerator, Inc. Appcelerator Titanium is a trademark of Appcelerator, Inc.

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Press Contact:
Carmen Hughes
Ignite PR
carmen@ignitepr.com
Tel: 650.227.3280 ext. 1
Cell: 650.576.6444

Performance Increases Five-Fold; Introduces Premium Support, Training and Analytics

MOUNTAIN VIEW, CALIF. – March 8, 2010 – Appcelerator®, the leading platform for rapidly developing native mobile, desktop, and iPad applications using web technologies, announced today the release of its flagship product, Appcelerator Titanium™ 1.0, for General Availability ("GA").  Titanium 1.0 has been redesigned to achieve performance on par with Apple’s iPhone and Google’s Android SDKs, and is the first cross-platform solution to achieve this milestone.  Appcelerator also introduced a new commercial offering for premium support, training, and analytics, available for purchase beginning today.

Develop at Web Speed, Run at Native Speed

Many developers, in particular web development firms, systems integrators and interactive agencies, are turning to Appcelerator to deliver a cross-platform application development solution that gives them a native advantage.  These developers require performance on par with Apple and Google’s SDK, native user experience capabilities, and native access to the underlying device capabilities (eg: camera, video streaming, maps) on each platform.

"The proliferation of ’smart’ devices with multiple operating systems is causing serious platform fragmentation and, as a result, every company needs to reassess their development strategy today," advises Scott Ellison, Vice-President Mobile, IDC.  "Appcelerator improves upon the ‘write once, deploy anywhere’ approach by enabling cross-platform development of applications that leverage the native performance and capabilities of each unique device from a cost effective, web technology-driven code base."

Appcelerator spent three months – and more than tripled its code base – to upgrade Titanium’s mobile processing engine.  The resulting performance improvements put significant distance between Titanium and competing solutions.  Load times are now under 3 seconds, down from 10-20 seconds, transitions between pages are instantaneous, and processing speed has improved five-fold.  Moreover, user experience capabilities have dramatically increased to now include over 100 native UI controls, native 2D/3D animation capabilities, and sophisticated data and media presentation capabilities.  Branded applications, casual games, and even augmented reality applications are now possible.  For more on Appcelerator’s native advantage, see: http://www.appcelerator.com/products/native/

Notably, the code – and time – required to develop a typical application is a fraction of what it takes to build a native app.  Streaming an audio clip, for example, can take between 50-500 lines of Objective-C (iPhone) or Java (Android) code.  In Titanium, the developer simply writes one line in Javascript that points to a URL location to have the clip start streaming.  Most Titanium developers today save more than 80% of the time and cost it would take to build an application in Objective-C or Java.

"After being in market 6 months, we realized that the user experience needs to be at parity with native development platforms.  Anything less is a non-starter.  We are pleased to be the first and only cross-platform solution to run on par with native applications, but with the development speed that comes from using web technologies," noted Jeff Haynie, CEO of Appcelerator.

Appcelerator Announces Commercial Offering

To support its growing ecosystem of more than 27,000 professional developers, Appcelerator also introduced two offerings to serve individual and large developer organizations.  The following products, now available from www.appcelerator.com, feature in-application analytics, premium support from Appcelerator’s experts, and professional training to get developers up to speed quickly:

• Titanium Community: available for free, Titanium Community will enable new developers to learn how to build native applications. 
• Titanium Professional: available for $199 per developer per month, Titanium Professional offers developers premium SLA-driven support, analytics for the past 6 months, and membership in Appcelerator’s Beta Preview program for future releases such as iPad and Blackberry.

Appcelerator Analytics

Appcelerator analytics gives developers deep insights into how their apps are performing, what features are being used the most, and where there are opportunities for improvement.  Analytics are integrated into the Titanium platform, so tracking users and sessions, for example, is enabled out-of-the-box.  This avoids the time and cost of manually integrating analytics after the fact, as is the case in any other analytics offering.  Analytics also offers custom event tracking, which is specific to each application.  A location-based application, for instance, can record GPS lookups to know where their user base is, while a social networking application can track the number of posts to a Facebook wall or number of videos watched.

Premium Support

As part of Titanium Professional, subscribers benefit from SLA-driven support, rapid updates, bug fixes and hot patches to resolve issues quickly.  Appcelerator’s support team is tightly integrated with engineering to ensure that common issues are fed back into product development efficiently.

Developer Center Launches

Appcelerator also launched Developer Center (developer.appcelerator.com) today, which features new documentation, getting started guides, and code examples.  Developer Center features a new training course curriculum for Titanium developers as part of its previously announced "Appcelerator University" program.

"Over the past year, we’ve listened to feedback from over 27,000 developers who are building a business on Titanium.  Today’s GA announcement is a comprehensive rollout of services, training, and support products that are packaged into three offerings designed to meet the needs of all our developers," commented, Nolan Wright, CTO of Appcelerator.

About Appcelerator

Appcelerator enables web development firms, systems integrators and interactive agencies to take advantage of the explosive growth in mobile, desktop, and tablet applications.  The company’s flagship offering, Titanium, is the only open source platform to enable cross-platform development, from a single codebase, at web development speed for these three platforms.  Appcelerator’s customers can decrease time-to-market and development costs to create native mobile applications using their existing web development skills.   For more information, please visit www.appcelerator.com.

Appcelerator is a registered trademark of Appcelerator, Inc.  Appcelerator Titanium is a trademark of Appcelerator, Inc.

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Press Contact:
Carmen Hughes
Ignite PR
carmen@ignitepr.com
Tel: 650.227.3280 ext. 1
Cell: 650.576.6444

Titanium to Enable Web Developers to Build Fully Native iPad Apps Starting in February

MOUNTAIN VIEW, CALIF. – January 29, 2010 – Appcelerator®, the leading platform for rapidly developing native mobile and desktop applications using web technologies, announced today that nearly 1,000 new developers signed up after the company announced that its flagship cross-platform product, Appcelerator Titanium™, would support Apple’s iPad starting in February. Titanium enables web developers to use industry-standard, open-source Web technologies such as Javascript, HTML, and CSS to quickly build rich, fully native applications that run on the iPad, iPhone, Android, PC, Macintosh, and Linux platforms from a single code base.

Appcelerator will begin allowing developers to create iPad applications in an upcoming Titanium beta release in February. Developers can download Titanium today from www.appcelerator.com.

In demonstrating its support for the new iPad, Appcelerator said that it had successfully tested Titanium’s comprehensive test suite application “Kitchen Sink” on the iPad. In a statement via Twitter on Wednesday, Jeff Haynie, CEO of Appcelerator, tweeted “Apple iPad simulator running Appcelerator Titanium Kitchen Sink 0.9 http://bit.ly/9R3VaR.” The company anticipates that Titanium-built iPhone applications will be compatible with Apple’s iPad out of the box.

Although Apple (and Appcelerator) will support direct application porting from the iPhone to the iPad, Appcelerator’s recently released report, The iPad App Wave, shows that developers are looking forward to the unique features of the device. For example this would include:

• Multi-touch gestures and networking that will give rise to new ways to share and interact with media or learning applications.
• Business applications that will benefit from better ways to view and analyze data on the go.
• Social networking applications that will tie location together with richer communication interfaces.

More insight and analysis of developer opinions can be viewed in the full report, available here: www.appcelerator.com/tabletappwave.

“Successful iPad applications that really stand apart will take advantage of the new user interface and other native features that make the device distinct from the iPhone and Mac,” noted Haynie. “Applications in the media, entertainment, business, social networking, and education spaces will particularly benefit from the iPad’s enhanced user experience capabilities, and we plan to bundle all of that native functionality into Titanium.”

About Appcelerator

Appcelerator enables web developers, ad agencies, ISVs, and enterprises to take advantage of the explosive growth in mobile, desktop, and iPad applications. The company’s flagship offering, Titanium, is the only open source platform to enable cross-platform development, from a single codebase, at web development speed for these three platforms. Appcelerator’s customers can leverage their exiting skills and open, industry standard technologies to decrease time-to-market and development costs, increasing customer adoption and revenues, and enjoying greater flexibility and control. For more information, please visit www.appcelerator.com.

Appcelerator is a registered trademark of Appcelerator, Inc. Appcelerator Titanium is a trademark of Appcelerator, Inc.

# # #

Press Contact:

Carmen Hughes
Ignite PR
carmen@ignitepr.com
Tel: 650.227.3280 ext. 1
Cell: 650.576.6444

New Report Finds 90% of Developers Plan to Build an Apple Tablet App within the Year

MOUNTAIN VIEW, CALIF. – January 26, 2010 – Appcelerator^®, the leading platform for rapidly developing native mobile, desktop – and now Apple Tablet applications – using web technologies, announced findings of a new poll taken of application developers about their plans to build applications for the Apple Tablet. Taken last week from a pool of 18,000 of Appcelerator’s application developers, 554 developers weighed in with responses about their plans, interests and preferences around Apple’s forthcoming Tablet.

Appcelerator also announced today that its flagship cross-platform product, Appcelerator Titanium™, would support the new Apple Tablet.  Titanium enables web developers to use industry-standard, open-source Web technologies such as Javascript, HTML, and CSS to quickly build rich, fully native applications that run on the iPhone, Android, Apple Tablet, PC, Macintosh, Linux platforms from a single code base.

The Tablet App Wave

Appcelerator published its survey findings today in a report titled, “The Tablet App Wave: How Apple Tablet Developers Will Radically Transform Computing.” The full report is available for viewing, reprint, and redistribution at: www.appcelerator.com/tabletappwave

Most notably, one key finding reveals that developers are already gearing up to build novel applications en masse for this new device.  Other survey highlights include:

• 90% of respondents say they plan to build a Tablet application over the coming year.
• Apple Tablet has vaulted into 3^rd place right behind iPhone and Android as a preferred development platform…well ahead of Blackberry, Palm Pre, Windows Mobile, and Symbian.
• Developers see bigger opportunities than gaming apps and are gearing up to develop new apps in the areas of entertainment, productivity/business, social networking, and education.
• Developers plan to make the most of the Tablet’s rumored features to build apps in the above categories.  They plan to incorporate the following anticipated features: multi-touch gestures, the tablet’s unique user interface, multi-tasking (running multiple applications at once), and networking (eg: wireless/wi-fi).
• Developers anticipate being able to offer discounts or special promotions for applications developed for both the iPhone and Apple Tablet platforms.

Co-founder and CEO of Appcelerator, Jeff Haynie noted, “We believe these findings are particularly relevant and insightful because Appcelerator developers uniquely represent a broad spectrum of backgrounds.  There is balanced representation from iPhone and Android developers on the mobile side and PC, Mac, and Linux developers on the desktop side.  We have a global audience that splits 52 percent in North America, 33 percent in Europe and 15 percent throughout the rest of the world.  As well, individual developers represent 46 percent of respondents, while 54 percent work in businesses.”

With its planned support for the Apple Tablet, Appcelerator will enable its rapidly growing web developer base to build exciting new applications out-of-the-gate that take advantage of the Tablet’s brand new unique form factors, features, and functionality on the same code base as other mobile and desktop platforms supported by Appcelerator.  Significantly, Appcelerator will be the first cross-platform solution to enable iPhone, Macintosh OS X, and now Apple Tablet application development using web technologies.

About Appcelerator

Appcelerator enables web developers, ad agencies, ISVs, and enterprises to take advantage of the explosive growth in mobile, desktop, and tablet applications.  The company’s flagship offering, Titanium, is the only open source platform to enable cross-platform development, from a single codebase, at web development speed for these three platforms.  Appcelerator’s customers can leverage their exiting skills and open, industry standard technologies to decrease time-to-market and development costs, increasing customer adoption and revenues, and enjoying greater flexibility and control. For more information, please visit www.appcelerator.com.

Appcelerator is a registered trademark of Appcelerator, Inc.  Appcelerator Titanium is a trademark of Appcelerator, Inc.

# # #

Press Contact:

Carmen Hughes
Ignite PR
carmen@ignitepr.com
Tel: 650.227.3280 ext. 1
Cell: 650.576.6444