Extends Titanium Platform to Resolve Cross-Platform Fragmentation for Third Party Cloud and Software Developers; Launches with More Than 50 Leading Mobile Solutions, including PayPal, Facebook, Salesforce, Millennial Media, and Gaming Platform

MOUNTAIN VIEW, CA – September 19, 2011 – Appcelerator®, the leading mobile cloud platform for rapidly developing native mobile, desktop, and tablet applications using web technologies, announced today at its CODESTRONG Developer Conference that it has launched “Appcelerator Open Mobile Marketplace,” for ISVs and cloud providers to sell software and solutions across multiple mobile operating systems on Appcelerator’s industry-leading Titanium™ platform and to its growing developer community of more than 1.5 million developers.  Open Mobile Marketplace (marketplace.appcelerator.com) launches with 50 leading mobile solutions, including PayPal, Salesforce, Millennial Media, and a full gaming platform.  The marketplace also enables any third party to sell native and HTML5 mobile modules, app templates, design elements, and cloud extensions to Appcelerator’s entire developer community. 

"With over 1.5 million developers, Appcelerator has built the world’s largest cross-platform developer community,” explained Scott Ellison, IDC VP Mobile & Consumer Connected Platforms.  “The Open Mobile Marketplace presents an enormous opportunity for anyone looking to scale their business by leveraging the power of their ecosystem.”

Unlocking Mobile Innovation
Appcelerator’s Open Mobile Marketplace (“Marketplace”) addresses the larger mobile platform fragmentation problem currently facing the cloud and software development industry.  As computing moves to distributed, multiple platforms such as iOS and Android, it is becoming increasingly difficult for vendors to deliver their services consistently across these popular devices.  With Appcelerator’s use of open web standards, a robust platform with over 3,600 native features, and now Marketplace, cloud and software vendors can build solutions on one integrated mobile platform that can be used by web developers worldwide to reach multiple mobile OSes.

Mobile software solutions available at launch include: AdMob, Box.net, Bump, DoubleClick, Greystripe, Omniture (Adobe), PayPal, Salesforce, Scanbuy, Twilio, and Urban Airship.  Gaming modules include Gamekit, OpenGL (graphics), and Box2D (physics).  A full list of modules is available on the marketplace website.

“Mobile commerce is a trillion dollar opportunity … and platform ubiquity is essential to reach our customers anytime, anywhere, and in anyway,” noted Laura Chambers, Senior Director of Mobile, PayPal.  “We see Appcelerator’s reach and ease of implementation across multiple platforms as a significant advantage for our customers and the mobile industry as a whole.”

“We made a strategic choice to use Titanium early on,” noted Alex Iskold, CEO of GetGlue. “We wanted a native development that was highly efficient and that could deploy to all of the major mobile platforms. With Titanium, Get Glue found a native user experience, social integration with Facebook and Twitter and the outstanding support from the Appcelerator team. The iPhone, Android and iPad apps were built by 2 developers in just two months.”

“The future of enterprise mobility won’t be owned by any one platform, which means that vendors need to deliver an unparalleled experience across all devices," said Aaron Levie, co-founder and CEO of Box. “We are excited to be a part of Appcelerator’s new Marketplace as we both work to answer the growing demand for multi-platform support, making it easy for workers to access and share content from anywhere.”

Open to Everyone, Simple to Publish, Easy to Make Money
Marketplace is available for any developer or business who wants to publish a native or HTML5 mobile module, app template, or mobile cloud service.  Appcelerator offers self-serve tools for publishers to upload content, integrate with existing subscription services, promote assets, support and maintain offerings.  Assets can be free or paid, with a 70/30 revenue share agreement available for paid-for content.

Titanium Studio, Appcelerator’s industry-leading, cross-platform IDE, has also been updated to integrate Marketplace into the Titanium mobile development workflow.  Similar to Apple iTunes, Appcelerator will feature popular modules, staff favorites, and modules developed by Appcelerator partners.

“From day one, Appcelerator has been focused on enabling a thriving, successful mobile ecosystem,” noted Jeff Haynie, CEO of Appcelerator.  “With over 25,000 mobile applications in use by over 20 million users, we have the most successful, cross-platform developer ecosystem in the market.  The stage is set for enabling the entire mobile value-chain to scale their business by increasing their reach and adding innovation on top of the Titanium platform.  This open and extensible approach represents the future of where Titanium is going as a platform and where Appcelerator is going as a company.”

About Appcelerator
Appcelerator is the leading enterprise-grade, cross-platform development solution on the market today, with over 1.5 million developers using its software to power over 25,000 cloud-connected mobile, desktop, and web applications used by tens of millions of users every day. The company’s flagship offering, Appcelerator Titanium, is the only mobile cloud platform to enable fully native, cross-platform development, from a single codebase, at web development speed for these three platforms. Appcelerator’s customers can leverage their existing skills and open, industry standard technologies to decrease time-to-market and development costs, increase customer adoption and revenues, and enjoy greater flexibility and control. For more information, please visit www.appcelerator.com.

Appcelerator is a registered trademark of Appcelerator Inc.  Appcelerator Titanium is a trademark of Appcelerator Inc.
All other trademarks and copyrights are the property of their respective owners

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Press Contacts:

Carmen Hughes
Ignite PR
carmen@ignitepr.com
650.227.3280 ext. 101

200,000 Appcelerator Titanium Mobile Developers Get Fast Track to Publish Apps for NOOK Color™

MOUNTAIN VIEW, CALIF. – September 12, 2011 – Appcelerator®, the leading mobile cloud platform for rapidly developing native mobile, desktop, and tablet applications using open web technologies, today announced a partnership with Barnes & Noble’s NOOK Developer program to accelerate the deployment of Appcelerator Titanium™ apps on the award-winning NOOK Color Reader’s Tablet™.  The partnership will give Titanium’s 200,000 mobile developers a fast track to publish apps in the NOOK Store™, available to millions of NOOK Color customers.  NOOK App developers have had tremendous success selling to NOOK Color’s millions of customers, with many generating substantial revenues.

“Millions of apps have been purchased by NOOK Color customers since we launched NOOK Apps, and our customers are interested in even more,” said Claudia Romanini, Director of Developer Relations, Barnes & Noble. “Appcelerator’s proven mobile development platform and highly successful open mobile developer community are a great fit for the expansion of our NOOK Developer program. We’ll work together to bring NOOK Color customers even more rich and innovative, high-quality NOOK Apps, while developers – through our storefront – will have another strong revenue channel to monetize their apps to our large and rapidly growing audience.”

NOOK Color Reader’s Tablet™ features a stunning 7-inch VividView™ color touchscreen ideal for reading a wide variety of content including books, enhanced books, immersive children’s picture books, interactive magazines, newspapers and more.  Built on Android, NOOK Color also offers the most-requested tablet features, including built-in email, an enhanced Web experience and high-quality NOOK Apps.  Third-party developers have praised Barnes & Noble’s curated app model, revenue-earning potential, and the ease in which customers can find, try, buy and download apps.

Appcelerator developers will now be able to quickly deploy and offer their apps through Barnes & Noble’s expansive NOOK Store reaching millions of digital customers. Titanium developers will enjoy expedited submission of their apps for the NOOK Developer program.  Titanium developers’ submissions will be automatically qualified and fast-tracked for review. Appcelerator has also updated its reference applications, documentation, and platform to easily integrate the NOOK Color SDK into Titanium Studio, Appcelerator’s enterprise-grade IDE used by over 1.5 million web developers.

Noted Scott Ellison, Vice President of Mobile & Consumer Platform, IDC Research, "The NOOK proves that there is a large market for quality, reasonably priced Android tablets that have a premium user experience tailor-made to a well-defined audience. With a focus on world-class user experience capabilities, Appcelerator Titanium will provide a solid complement to the types of applications that fit NOOK’s lifestyle focus."

“Barnes & Noble has created a highly acclaimed offering and impressive customer base for its Android-based NOOK Color Reader’s Tablet,” said Jeff Haynie, CEO of Appcelerator. “As the world’s largest cross-platform developer community, we are delighted to partner with the NOOK Developer team to help connect Appcelerator’s global developer community with Barnes & Noble’s digital storefront, driving even more downloads and traction for NOOK Color.”

Barnes & Noble will participate at Appcelerator’s CODESTRONG 2011 developers conference in San Francisco later this month.  The NOOK Developer team is presenting a breakout session on developing apps for NOOK Color on September 19. The meeting will offer Titanium developers a deep dive into leveraging Titanium Studio to develop applications for NOOK Color and cover the entire development process from app creation to the app submission process. The CODESTRONG conference will bring together Titanium mobile developers from around the world for 25+ keynotes and sessions at the InterContinental Hotel San Francisco on September 18-20.  For more information about attending, visit www.codestrong.com.

About NOOK™ from Barnes & Noble

Barnes & Noble’s NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble’s expansive NOOK Bookstore™ of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices. The award-winning NOOK Color™ Reader’s Tablet™, the best-value on the tablet market ($249), features a stunning 7-inch VividView™ Color Touchscreen to read all of the content you love, shop popular apps, connect via email, browse the Web and more. The NOOK Simple Touch Reader™ ($139), is the easiest-to-use 6-inch touch reader, with the longest battery life of any eReader. In Barnes & Noble stores, NOOK owners can access free Wi-Fi connectivity, enjoy the Read In Store™ feature to read NOOK Books™ for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe® technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.BN.com, as well as at Best Buy, Walmart, Staples, Books-A-Million, OfficeMax, Fred Meyer, and P.C. Richard & Son stores.

In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its free line of NOOK software, available at www.bn.com/freenookapps. Customers can use Barnes & Noble’s free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad™, iPhone®, iPod touch®, Android™ smartphones and tablets BlackBerry®, PC and Mac®. Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study™ (www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids™ (www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en español™ (http://www.barnesandnoble.com/ebooksenespanol), the first-ever Spanish language digital bookstore in the United States.

For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday™ NOOK Books and more, follow us on www.twitter.com/ebooksbn and www.facebook.com/nookbn.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS), the world’s largest bookseller and a Fortune 500 company, operates 704 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 635 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States.  Barnes & Noble conducts its online business through BN.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™ (www.bn.com/ebooks). Through Barnes & Noble’s NOOK™ eReading product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices, partner company products, and the most popular mobile and computing devices using free NOOK software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.

About Appcelerator

Appcelerator is the leading enterprise-grade, cross-platform development solution on the market today, with over 1.5 million developers using its software to power over 25,000 cloud-connected mobile, desktop, and web applications used by tens of millions of users every day. The company’s flagship offering, Appcelerator Titanium, is the only mobile cloud platform to enable fully native, cross-platform development, from a single codebase, at web development speed for these three platforms. Appcelerator’s customers can leverage their existing skills and open, industry standard technologies to decrease time-to-market and development costs, increase customer adoption and revenues, and enjoy greater flexibility and control. For more information, please visit www.appcelerator.com.

Appcelerator is a registered trademark of Appcelerator Inc.  Appcelerator Titanium is a trademark of Appcelerator Inc.All other trademarks and copyrights are the property of their respective owners.

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Press Contacts:

Carmen Hughes
Ignite PR
carmen@ignitepr.com
650.227.3280 ext. 1

Carolyn J. Brown
Barnes & Noble, Inc.
cbrown@bn.com
(212) 633-4062

Developers Have Two Weeks to Build a Winning Mobile App; Winners Announced at Appcelerator CODESTRONG Event September 20th

MOUNTAIN VIEW, CALIF. – September 6, 2011 – Appcelerator®, the leading mobile cloud platform for rapidly developing native mobile, desktop, and tablet applications using web technologies, today launched its CODESTRONG™ Hackathon. The developer contest, which is open to all CODESTRONG 2011 conference registrants, will award cash and prizes, including a $10,000 grand prize to the developer or team who creates the most innovative mobile app on Appcelerator’s Titanium platform.

The contest begins today, and concludes Tuesday, September 20th, when applicants submit their entries to CODESTRONG Hackathon judges. To participate, developers must register at CODESTRONG 2011 on September 19th at the InterContinental Hotel in San Francisco, start building their application on or after September 6, and then submit their entry at the conference by 5:00 pm Pacific Time on September 20th. Cash and prizes for the top 5 most innovative and useful apps will be awarded on September 20th at 6:00 pm.

Developers may work alone or in a team to build applications that target any one of the mobile and/or tablet platforms. Applicants are encouraged to use Titanium premium mobile APIs (available for a free 30-day trial at http://www.appcelerator.com/hackathon-account or other Titanium extensions, and may use the Appcelerator community forum or any paid support subscriptions when developing their app. In addition, Appcelerator engineers will be available to support contestants during the CODESTRONG conference.

The judging criteria for the CODESTRONG Hackathon are as follows:

• Depth of integration with Titanium APIs: Does the application take advantage of the unique functionality such as native user interface elements, social networking or geo-location features offered by the Titanium platform? Does it leverage Titanium advanced APIs like push notifications, in-app purchasing or barcode scanning?
• Utility: Is the application useful to a consumer or business person?
• User Experience: Is the application easy to use? Is it graphically appealing?
• Level of Innovation: Is the application unique and innovative? Does it bring new functionality to mobile devices?

“The beauty of Titanium is that developers can leverage a host of modules, extensions and native capabilities to create incredibly innovative apps in a very short period of time,” said Nolan Wright, Appcelerator CTO and co-founder. “We are excited to showcase the latest and greatest in mobile development at CODESTRONG. We have a great line-up of judges from PayPal, Salesforce.com, Sierra and Storm Ventures, VentureBeat, and Appcelerator, and we expect to be blown away by our developers’ ingenuity.”

The 2011 Hackathon judges are:

• Nolan Wright, Appcelerator
• Tony Guntharp, Appcelerator
• David Carroll, Salesforce
• Tim Guleri , Sierra Ventures
• Ryan Floyd, Storm Ventures
• Praveen Alavilli, PayPal
• Jolie O’Dell, Venturebeat

Participants developing apps at CODESTRONG are expected to bring all tools and software necessary to build their app. All submissions must be localized in English, and built on Appcelerator Titanium for iOS and Android platforms. Entries cannot be under development prior to the contest kickoff of September 6th. Therefore, any apps that have code libraries or artifacts prior to this date will not be eligible. For a full list of contest rules, please visit: http://www.codestong.com. For specific questions, email codestrong@appcelerator.com.

About Appcelerator

Appcelerator is the leading enterprise-grade, cross-platform development solution on the market today, with over 1.5 million developers using its software to power over 25,000 cloud-connected mobile, desktop, and web applications used by tens of millions of users every day. The company’s flagship offering, Appcelerator Titanium, is the only mobile cloud platform to enable fully native, cross-platform development, from a single codebase, at web development speed for these three platforms. Appcelerator’s customers can leverage their existing skills and open, industry standard technologies to decrease time-to-market and development costs, increase customer adoption and revenues, and enjoy greater flexibility and control. For more information, please visit www.appcelerator.com.

About CODESTRONG

CODESTRONG is Appcelerator’s first-ever developer conference, and will take place in San Francisco at the InterContinental Hotel from September 18-20.  The conference will focus on the latest innovations in mobile and web development, with more than 2 days of compelling keynotes, over 25 breakout sessions, networking with 500+ mobile developers, and – to cap the conference off – a late-night hackathon. For more information, visit: http://codestrong.com/.

Appcelerator is a registered trademark of Appcelerator Inc.  Appcelerator Titanium is a trademark of Appcelerator Inc.

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Press Contacts:

Carmen Hughes
Ignite PR
carmen@ignitepr.com
650.227.3280 ext. 1