New Appcelerator-IDC Report Reflects Market Focus on “Location, Social, and Cloud-Connected Mobility” with Plans to Triple App Production Across Multiple Platforms

MOUNTAIN VIEW, CALIF. and FRAMINGHAM, MASS. – January 25, 2011 – Appcelerator®, the leading platform for rapidly developing native mobile, desktop, and tablet applications using web technologies, and industry-leading analyst firm International Data Corporation (IDC), today announced results from a joint Appcelerator-IDC survey of more than 2,200 app developers around the world. The survey reveals how new entrants to the tablet market are changing application development priorities and how businesses large and small are accelerating their efforts to build a mobile application strategy to deal with an explosion in apps, mobile devices, operating systems, and capabilities.

Taken January 10-12, the Appcelerator-IDC Q1 2011 Mobile Developer Report and survey shows that Google has nearly caught up to Apple in smart phone popularity and is closing the gap in tablets. Microsoft and RIM made solid gains through their product line update, while interest in Google TV and Apple TV dropped off. As these trends unfold, it is also becoming clear that the days of mobile app experimentation are over. This year, developers and businesses expect to triple their app development and the average developer is now building for four different devices. Meanwhile, a dramatic increase in the integration of geo-location, social, and cloud-connectivity services underscores new focus on sustaining user engagement, while increased plans to integrate advertising and in-app purchase business models points to a new focus on longer-term financial viability over free brand affinity apps. For a complete summary of findings, visit: http://bit.ly/appcelerator_idc_q1_2011_mobile_developer_report.

New Android Tablets to Challenge iPad 2 for Developer Mindshare

With 85 new, primarily Android tablets announced at CES, developers are pushing these devices to the top of their priority list. Highlights from this survey include:

• Tablet interest spikes across the board: Android Tablet interest jumped 12 points in three months to 74% of respondents saying they are ‘very interested’ in developing for these devices. Interest in BlackBerry Playbook nearly doubled from 16% to 28%. iPad rose three points to 87%, while webOS Tablet interest remained flat at 16%.
• With the Android Tablet market set to explode this year, 57% of developers say price will be the most important factor for success, followed by minimized fragmentation (49%) and then Android Honeycomb OS capabilities (33%).
• For Apple, topping the iPad 2 wish list were: new camera capabilities, a USB connector, and an improved retina display.
• Android phone interest (87% ‘very interested’) rose 5 points to tie iPad and close to within 5 points of iPhone (92%). Yet Apple continues to be the number one priority with over 10 billion app sales to date. A common refrain from developer is: “after iPhone, do I go Android or iPad?”
• While Tablets are hot; Connected TVs are not. Interest in building mobile apps for connected TVs decreased across the board as Google dialed down its launch plans, TV networks blocked access to their content and developers increasingly focused on tablets. Google TV interest slumped 11 points to 33% while Apple iTV dropped 10 points to 30%. Developer interest in other alternatives like Yahoo TV, Boxee, and Roku was also minimal.
• Windows Phone 7 rose 8 points to 36% of developers indicating they are ‘very interested’ due to a better-than-expected launch. Respondents said that Windows Phone’s improved UI was a critical factor for the increase.
• Amazon’s newly announced Android Appstore shows early promise. While 82% of developers are interested in distributing their apps through the Android Market, 37% are interested in the Amazon Appstore, 13% for Verizon VCAST, and 9% for GetJar.
• Interestingly, developers are about equally as interested in the Mac App Store (39%) as they are in Amazon’s new Android Appstore.

2011: The Race to Build a Mobile App Strategy

The proliferation of apps, devices, platforms, and capabilities has triggered a race among businesses large and small to define a sustainable mobile strategy. This quarter, Appcelerator and IDC introduce a new “Mobile Maturity Model” to identify three phases of mobility adoption shaping up in the enterprise and consumer markets: ‘exploration’, ‘acceleration’, and ‘innovation’.

Last year, most respondents (43%) said they were in the ‘exploring’ phase of their mobile strategy. A simple app or two – typically on iPhone – and a focus on free or $0.99 branded apps was standard practice. This year, 55% of respondents said they are now shifting into the ‘acceleration’ phase. This phase is defined by the following trends and mobile strategies:

• On average, each respondent said they plan to develop 6.5 apps this year, up 183% over last year.
• Businesses are increasingly taking a multi-platform approach. On average, respondents said they plan to deploy apps on at least 4 different devices (eg: iPhone, iPad, Android Phone, Android Tablet) this year, up two-fold over 2010.
• Ubiquitous cloud-connectivity: 87% of developers said their apps will connect to the cloud this year, up from 64% last year.
• Always connected, personal, and contextual: in addition to cloud services, integration of social and location services will explode in 2011 and will define the majority of mobile experiences this year.
• Interest in commerce apps is also on the rise, with PayPal beating Apple and Google as the more preferred method for payments.
• Business models are evolving to stay in lockstep with these more engaging mobile app experiences. Developers are shifting away from free brand affinity apps and becoming less reliant on $0.99 app sales. Increasingly, the focus is on user engagement models such as in-app purchasing and advertising, with mobile commerce on the horizon.
• Outsource goes in-house: the enterprise takes control of its mobile destiny. 81% of respondents said they insource their development, with the majority saying they have an integrated in-house web and mobile team.

4 Mobile Strategy Considerations for Business

These trends are summarized into four perspectives that any business can consider when building a mobile strategy: platform support, customer experience, development skills, and technology architecture. Understanding these perspectives will enable a business to maximize the opportunity that mobile offers while minimizing the challenge of proliferation and increasing complexity from the devices, capabilities, and operating systems that are analyzed in this report.

A complete breakdown of these trends and a full analysis of how businesses are building a mobile strategy are available online: http://bit.ly/appcelerator_idc_q1_2011_mobile_developer_report.

About Appcelerator

Appcelerator is the leading enterprise-grade, cross-platform development solution on the market today, with over 1.5 million developers using its software to power more than 10,000 cloud-connected mobile, desktop, and web applications used by tens of millions of users every day. The company’s flagship offering, Appcelerator Titanium, is the only open source platform to enable fully native, cross-platform development, from a single codebase, at web development speed for these three platforms. Appcelerator’s customers can leverage their existing skills and open, industry standard technologies to decrease time-to-market and development costs, increase customer adoption and revenues, and enjoy greater flexibility and control. For more information, please visit www.appcelerator.com.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

Appcelerator is a registered trademark of Appcelerator Inc. Appcelerator Titanium is a trademark of Appcelerator Inc.

International Data Corporation and IDC are registered trademarks of International Data Group, Inc.
All other trademarks and copyrights are the property of their respective owners.

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Editor’s Note: (Artwork Available Upon Request)

Press Contacts:

Carmen Hughes
Ignite PR
carmen@ignitepr.com
650.227.3280 ext. 1

IDC
Michael Shirer
press@idc.com
508-935-4200

Companies combine to create enterprise-grade application development platform

MOUNTAIN VIEW, CALIF. – January 18, 2011 – Appcelerator®, the leading platform for rapidly developing native mobile, desktop, and tablet applications using Web technologies announced today that it has acquired Aptana®, the leading integrated development environment (IDE) for building web applications. The acquisition sets the stage for a new standard in next-generation application development by providing Web developers with a best-in-class, enterprise-grade development platform to rapidly build rich native applications that integrate easily with the cloud. The acquisition also brings together two of the world’s largest web development communities, Appcelerator’s and Aptana’s, to create a huge application development base of over 1,500,000 application developers.

Riding the Wave: Cloud-Connected Applications Go Mobile

Web developers are uniquely positioned to benefit from the two biggest trends in technology today: cloud computing and mobility. As the industry shifts from a 3-tiered web model to a distributed mobile world filled with rich Internet-connected mobile applications, so too does the need for a platform that better orchestrates and enables the extension of the web to mobile devices.

“The Internet has moved from an end destination to a cloud service that connects the web to billions of different devices and millions of applications,” noted Scott Ellison, VP of Mobile & Consumer Connected Platforms at IDC Research. “The Appcelerator/Aptana acquisition reflects the underlying need to rapidly build cloud-connected mobile applications while minimizing the fragmentation risk that has clearly arisen from device proliferation.”

Combined Offering Creates Best-in-Class, Cross-Platform Development Solution

Today, Appcelerator leads the industry in cross-platform development with tens of millions of users using over 10,000 native iOS, Android and desktop applications. In addition, with over 3,000 APIs in its flagship product, Appcelerator Titanium, the company also offers the deepest set of capabilities available of any development platform on the market. The Aptana acquisition moves the company to the next level by extending the capabilities of Appcelerator’s popular development platform to include world-class development tools that significantly improve developer productivity, integration and cloud connectivity.

“We have always focused on enabling the best possible native application experience,” commented Jeff Haynie, CEO, Appcelerator. “This announcement furthers that vision by empowering our growing community of developers to build, test, and deploy native, cloud-connected mobile applications faster and with higher quality than ever before. We are also excited to introduce Aptana’s millions of developers to the mobile innovation wave that we have been riding and supporting as a company over the past two years.”

“Today two great web technology companies have come together in a very synergistic way,” said Douglas Schrier from Rembrandt Venture Partners. “The combination of both companies’ brands, products, and developer bases create a huge opportunity for the next generation of web and mobile apps.”

“We think bringing Aptana’s affinity with a large web developer base together with Appcelerator’s solutions for the mobile developer will create a lot of value,” said Arthur Patterson of Accel Partners.

Beta Available in Q1, 2011

As part of the acquisition, the entire Aptana team has joined Appcelerator to continue building out the company’s platform and tools. Appcelerator plans to integrate support for its mutual customer base and combined developer community over the coming months.

Appcelerator will begin offering a free beta of its integrated Appcelerator/Aptana offering in late Q1, 2011. This release will include a full debugger, auto-complete, and robust editing tools for Titanium-based applications. The company will also be making additional product roadmap announcements over the coming months.

About Appcelerator

Appcelerator is the leading enterprise-grade cross-platform development solution on the market today, with over 1.5 Million developers using its software to power over 10,000 cloud-connected mobile, desktop, and web applications used by tens of millions of users every day. The company’s flagship offering, Appcelerator Titanium, is the only open source platform to enable fully native, cross-platform development, from a single codebase, at web development speed for these three platforms. Appcelerator’s customers can leverage their existing skills and open, industry standard technologies to decrease time-to-market and development costs, increase customer adoption and revenues, and enjoy greater flexibility and control. For more information, please visit www.appcelerator.com.

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Press Contact

Carmen Hughes
Ignite PR
carmen@ignitepr.com
Tel: 650.227.3280 ext. 1

Company Adds VP of Sales and VP of Customer Engineering

MOUNTAIN VIEW, CALIF. January 10, 2011 – Appcelerator®, the leading platform for rapidly developing native mobile, desktop, and iPad applications using Web technologies, announced today the company has doubled in size since November and added two key positions to its management team. Trenton Truitt has joined as VP of Worldwide Sales, and Kincy Clark is the new VP of Customer Engineering.

“Appcelerator has rapidly grown its customer base over the past year and we have increasingly focused on becoming a full application solutions provider that now offersAppcelerator Titanium-powered solutions for mobile commerce, geo-location, media, social, analytics and more,” said Jeff Haynie, CEO of Appcelerator. “With this growth and transition comes the need for veteran sales and engineering executives who will help us expand into new markets and provide the highest level of technical and development support for new and existing services.”

As VP of Worldwide Sales, Trenton Truitt will be responsible for expanding Appcelerator’s customer base, and growing new customer segments that map to Titanium-powered solutions. Previously Truitt was regional vice president for EMC’s Information Intelligence Group, and held numerous sales positions at companies including Documentum, Asera and Parametric Technology Corporation. He graduated with a B.S. in Business Administration from the California Maritime Academy.

As VP of Customer Engineering, Kincy Clark is responsible for Appelerator’s technical and development support, professional services and presales, as well as developing and working with technical partners to augment Appcelerator’s services offering. Kincy most recently served as VP of operations at Funambol, a provider of open source mobile cloud sync and push messaging for connected devices. Prior to that, he held senior operations roles at DHAP Digital, Insevo, and Apsylog/Peregrine, among others. He is a graduate of Claremont McKenna College.

Appcelerator has more than doubled in size since the end of November since raising its Series B round with Sierra Ventures and eBay. Beyond the new executive management hires, the company is adding staff in engineering, sales, professional services, support, and marketing. Appcelerator expects to continue its growth spurt to keep pace with ongoing demand for intuitive, feature-rich applications for mobile, tablet and desktop platforms.

About Appcelerator

Appcelerator enables web developers, ad agencies, ISVs, and enterprises to take advantage of the explosive growth in mobile, desktop, and iPad applications. The company’s flagship offering, Titanium, is the only open source platform to enable cross-platform development, from a single codebase, at web development speed for these three platforms. Appcelerator’s customers can leverage their exiting skills and open, industry standard technologies to decrease time-to-market and development costs, increasing customer adoption and revenues, and enjoying greater flexibility and control. For more information, please visit www.appcelerator.com.

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Press Contact

Carmen Hughes
Ignite PR
carmen@ignitepr.com
Tel: 650.227.3280 ext. 1

LAS VEGAS and BASKING RIDGE, NJ, January 5, 2011 — From the 2011 International Consumer Electronics Show (CES), Appcelerator today announced that Verizon Wireless will team with Appcelerator’s Titanium Platform, enabling Web developers to use their JavaScript skills to develop mobile applications for Verizon Wireless customers.

Titanium is the leading platform for rapidly developing native mobile, desktop, and iPad(TM) applications using Web technologies. By integrating with Verizon Wireless, millions of Web developers worldwide will be able to create native mobile apps for Android and BlackBerryA(R) and other operating systems using a single platform, and distribute and sell them through V CAST Apps, Verizon Wireless’ mobile storefront. Verizon Wireless will continue to strengthen this relationship by looking to integrate support of Verizon Wireless APIs, including SMS/MMS, location kits, assisted GPS, and device presence/status, into Titanium.

Titanium’s 90,000 plus developers worldwide publish more than 1,300 new apps per month. In addition to building apps, developers can extend the capabilities of the Titanium platform by building their own features and APIs. Recent Titanium extensions include Titanium+Geo (for geo-analytics) and Titanium+Commerce (integrated with PayPal).

“Verizon Wireless is clearly leading wireless application development in a number of ways,” says Jeff Haynie, chief executive officer of Appcelerator. “By integrating with Titanium’s open-source mobile development platform, Verizon Wireless is encouraging the huge untapped base of Web developers to create mobile apps for V CAST Apps.”

“We are always seeking outstanding partners to help our developers create successful mobile apps, and we’re excited to have Appcelerator on board,” said Todd Murphy, director, V CAST Apps at Verizon Wireless. “Appcelerator’s Titanium platform helps enable native mobile app creation at a fraction of the cost-to-market than was possible previously.”

Appcelerator’s Titanium Platform will be demonstrated on Jan. 9 and 10 at 11:30 a.m. in Verizon Wireless’ booth (#35216 in the South Hall of the Las Vegas Convention Center) at CES 2011.

For more information about the Verizon Developer Community, visit http://developer.verizon.com, and for more information about Verizon Wireless at CES, visit www.verizonwireless.com/ces.

About Verizon Wireless

Verizon Wireless operates the nation’s fastest and most advanced 4G network and largest and most reliable 3G network, and serves more than 93 million customers. Headquartered in Basking Ridge, N.J., with 80,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, Nasdaq: VZ) and Vodafone (LSE, Nasdaq: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About Appcelerator

Appcelerator is the leading platform for rapidly developing native mobile, desktop, tablet, and other multi-screen applications using web technologies. The company’s flagship offering, Appcelerator Titanium, is the only open source platform to enable native cross-platform development, from a single codebase, at web development speed. Appcelerator’s customers can leverage their existing skills and open, industry standard technologies to create and commercialize mobile, desktop, and Web apps from a single platform, decreasing time-to-market and development costs, increasing customer adoption and revenues, and enjoying greater flexibility and control. For more information, please visit www.appcelerator.com.