Appcelerator Titanium+Geo Enables Real-Time Analysis and Visualization of Geo-tagged Data
from Mobile Devices, Social Media Services and Corporate Data Streams

NEW YORK, NY – Location-Based Marketing Summit – September 29, 2010 –Appcelerator®, the leading platform for rapidly developing native mobile, desktop, and iPad applications using web technologies, and FortiusOne, the leading location analysis software provider, today announced they have joined forces to launch the first location-based analytics platform for mobile applications. The new Titanium+Geo platform, which is being demonstrated today by FortiusOne at the Location-Based Marketing Summit in New York City, allows enterprises, marketers and retailers to better understand where, when and how mobile applications are being used. Business decision makers can now dynamically measure the impact of location-enabled mobile applications and social media on their company’s bottom line.

Appcelerator’s Titanium+Geo utilizes the core location analytics driving FortiusOne’s widely-adopted GeoIQ platform and extends its robust capability to capture, analyze and visualize real-time data from mobile devices and social media services. This complete data management, visualization, and analysis platform enables intuitive exploration, sharing and collaboration around geo-tagged data.

"People increasingly expect location-specific capabilities on their cell phones and companies are trying to make their information locally relevant," said David Sonnen, senior analyst, IDC. "Until recently retailers and marketers were just guessing about the effectiveness of their content. Now Titanium+Geo gives decision makers real-time analytics that measure their mobile content’s effectiveness; making every dollar of expenditure targetable and measureable."

Titanium+Geo combines internal data (such as coupons, customer databases and location information), with external data (such as Twitter, demographic and competitive information) to create actionable data (such as running a promotion, selling advertising, or opening a new location). See how a retailer uses Titanium+Geo to understand the effectiveness of their mobile application’s demand generation and opportunities for growth here: http://www.appcelerator.com/products/titaniumgeo/.

“Our developers are creating apps that place a premium on knowing where the user is and what they’re doing,” said Jeff Haynie, CEO of Appcelerator. “Now with Titanium+Geo, we’ve lowered the barrier to entry for both developing mobile applications and analyzing the results. Developers can better target offers, cross-sell products and understand the geo-social context of their applications.”

“This partnership unites two leading technologies from the mobile and analytics markets," said Frank Moyer, CEO, FortiusOne. "It leverages GeoIQ, used by US intelligence agencies, to create the first enterprise-grade mobile analytics solution. By partnering with Appcelerator, we have solved a problem many enterprises face with mobile technology – understanding where, when and how mobile applications are being used."

Appcelerator’s Titanium platform delivers cross-platform support, enabling applications to be deployed on Android, iPhone and Blackberry with a single set of source code. With only a few lines of code, developers can automatically capture the location of all mobile events. Users can then combine and analyze massive amounts of dynamic data streaming from mobile applications with data from their enterprise systems and the 45,000 data sets in the FortiusOne GeoCommons data marketplace, enabling a better understanding of the ROI of mobile and social investments. Demand is strong: according to the Appcelerator/IDC Q4 Mobile Report, developers indicated a strong interest in using geo-analytics, with 42% saying they are currently or will soon use this type of API in their application.

Availability

Titanium+Geo will be available in Q4 2010 to Appcelerator’s 72,000+ developers worldwide as part of its Professional and Enterprise subscriptions, and on a trial basis to Community developers. For more information and to view a video demo, visit http://www.appcelerator.com/products/titaniumgeo/.

About Appcelerator

Appcelerator enables web developers, ad agencies, ISVs, and enterprises to take advantage of the explosive growth in mobile, desktop, and iPad applications. The company’s flagship offering, Titanium, is the only open source platform to enable cross-platform development, from a single codebase, at web development speed for these three platforms. Appcelerator’s customers can leverage their exiting skills and open, industry standard technologies to decrease time-to-market and development costs, increasing customer adoption and revenues, and enjoying greater flexibility and control. For more information, please visit www.appcelerator.com.

About FortiusOne

FortiusOne was founded in 2005 to reinvent the way organizations leverage and analyze data for real-time problem solving. FortiusOne delivers location analysis solutions through a variety of software, application programming interfaces (APIs) and service offerings. FortiusOne’s GeoIQ is a complete data management, visualization, and analysis platform that enables intuitive exploration, sharing and collaboration around geospatial information. With GeoIQ, you can quickly and intuitively make intelligent, data-driven decisions with virtually no end-user training.

# # #

Press Contact:

New Appcelerator-IDC Research Highlights Connected Device Showdown Beyond Phones;
Spotlight on “Mobile Web 2.0 Battles” Among Facebook/Twitter, PayPal/Amazon, iAd/AdMob

MOUNTAIN VIEW, CALIF. and FRAMINGHAM, MASS. – September 27, 2010 – Appcelerator®, the leading platform for rapidly developing native mobile, desktop, and iPad applications using web technologies, and industry-leading analyst firm International Data Corporation (IDC), today announced results from a joint Appcelerator-IDC survey of nearly 2,400 app developers around the world. The survey reveals developer plans to build applications for various mobile and tablet platforms, as well as their preferences for popular mobile APIs. Appcelerator also announced that it has entered into a partnership with IDC to deepen the level and quality of research conducted in Appcelerator’s quarterly reports.

Taken September 14-16, the Appcelerator-IDC Q4 Mobile Developer Report shows that Appcelerator Titanium developers favor Android over iOS in TVs and other embedded devices. The survey also provides fresh insight into the emerging “war of the Mobile Web 2.0 SDKs” between popular social, advertising, commerce, media, and other web-based APIs that are now shaping the mobile application landscape. This report is posted on: http://bit.ly/appcelerator_idc_q4_mobile_developer_report.

Google’s Strategic Lead Lies Beyond Phones

In a similar survey taken this past June, Appcelerator found that while Apple leads in iPhone/iPad interest, developers favor Android in the long-term. In its latest survey, Appcelerator and IDC dug deeper into the reasons behind this claim to uncover Android’s strategic advantage. Below are key findings:

• 72% of developers say Android “is best positioned to power a large number and variety of connected devices in the future”, compared to 25% for iOS. As a result, 59% of developers now favor Android’s long-term outlook, vs. 35% for iOS. This gap has widened 10 points since the June survey.
• However, Apple iOS continues to dominate in all categories relating to market/revenue opportunity and current devices. iPhone continues to lead overall developer sentiment with 91% saying they are “very interested” in developing for the device compared to 82% for Android phones.
• Developers show enthusiasm for connected TVs, with 44% saying they are ‘very interested’ in developing for Google TV vs. 40% for Apple TV. Explained Scott Ellison, VP Mobile & Wireless, IDC, "Apps are poised to help remake the television viewing experience just as they have remade the mobile experience. Television needs new and more effective ways to create immersive experiences, engage audiences with advertisers, integrate social networks, and drive viewership of original broadcasts" he added. "The television players who most effectively integrate app developers into their connected TV strategies are poised to potentially remake the television experience as we know it".
• Android tablets are poised for developer lift-off: At 62% expressing strong interest, Android has similar enthusiasm to the iPad at an analogous point in time (last January pegged iPad at 58%). This is great news for Android tablet device OEMs. On the other end, new research shows webOS and BlackBerry tablets currently have little interest from developers (16% for both), indicating HP, RIM, and other tablet platform challengers need to generate significant developer enthusiasm well in advance of upcoming launches.
• Fragmentation remains a key concern for Google, with 74% of developer respondents describing iOS as "least fragmented" but only 11% describing Android as such.

Results of First-Ever Mobile Web 2.0 Developer Research

With over 4,000 applications now powered by Appcelerator Titanium – one of the most extensive mobile APIs on the market – developers are making significant use of third-party social, commerce, advertising, messaging, media, and analytic APIs. Below are top-line findings that reveal battles going on behind-the-scenes between these popular developer plug-ins (% of respondents say they currently use or will soon use the following APIs in a mobile application):

• Social: Facebook slightly leading Twitter 65% to 60%, with Foursquare trailing at 22%. Appcelerator’s direct experience shows Facebook having a key strategic advantage in its popularity as a primary identity system for mobile applications.
• Commerce: iOS in-app purchasing and PayPal payments are also locked 49% to 48% in a head-to-head battle for mobile commerce leadership. Of note, PayPal is nearly as popular as Google Checkout (33%) and Amazon (18%) combined. PayPal also leads iOS in developer popularity in Europe and Asia.
• Media: Use of the camera (58%) far exceeds use of popular photo sharing services Flickr (21%) and TwitPic (19%). Stronger interest in using the camera for barcode scanning (31%) and augmented reality (41%) shows developers have bigger plans for mobile phones than simple photo sharing.
• Advertising: iAd (52%) leads AdMob (36%) with developers noting a preference for iAd’s richer ad units and higher click-through rates, even as fill rate remains an issue.
• Analytics: Application analytics (54%) is currently the most popular form of analytics, however there is strong interest in transaction (42%) and geo-analytics (35%) as location and commerce take center stage in mobile.

The Future of Apps: Native Apps Lead Mobile Web

Four out of five developers say their users prefer native applications to mobile websites because of user experience expectations. When ranking features needed for their apps, developers prioritize native features as most important (% of developers using or planning to use feature):

Top consumer app categories include: social networking, entertainment, utility, games, and lifestyle applications. Top business applications include: productivity, document management, sales force automation, messaging/communications, and a 3-way tie between finance, retail, and healthcare vertical applications. Note that most of these scenarios rely on Internet connectivity and the native device capabilities listed above.

Recent Oracle and Apple Announcements Have Minimal Impact on Developer Enthusiasm

Finally, when asked about their thoughts on recent announcements from Oracle and Apple on their enthusiasm for either platform, developers responded:

• 93% say Oracle’s lawsuit has little or no impact on enthusiasm for Android
• 83% of developers say Apple’s easing iOS development restrictions has little or no impact on already high levels of enthusiasm for iOS

About Appcelerator

Appcelerator is the leading platform for rapidly developing native mobile, desktop, tablet, and other multi-screen applications using web technologies. The company’s flagship offering, Appcelerator Titanium, is the only open source platform to enable native cross-platform development, from a single codebase, at web development speed. Appcelerator’s customers can leverage their existing skills and open, industry standard technologies to create and commercialize mobile, desktop, and Web apps from a single platform, decreasing time-to-market and development costs, increasing customer adoption and revenues, and enjoying greater flexibility and control. For more information, please visit www.appcelerator.com.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com [http://www.idc.com].

Appcelerator is a registered trademark of Appcelerator Inc. Appcelerator Titanium is a trademark of Appcelerator Inc.
International Data Corporation and IDC are registered trademarks of International Data Group, Inc.
All other trademarks and copyrights are the property of their respective owners

# # #

Editor’s Note: (Artwork Available Upon Request)

Press Contact:

65,000 Developers Building Top Mobile Apps and Apps for Major Brands and Enterprises

MOUNTAIN VIEW, CALIF. – September 8th, 2010 – Appcelerator®, the leading platform for rapidly developing native mobile, desktop, and iPad applications using web technologies, today announced that it now powers over 4,000 mobile applications in the iPhone and Android app stores. Notably, four apps have hit #1 in their category and major brands like eBay, NBC, MTV, Jaguar, and Budweiser have developed multiple applications on Titanium.

Titanium Powers Top Apps

Appcelerator’s traction with developers, agencies, and businesses is increasing at a rapid pace. Over 65,000 developers have built 4,000 iPhone, iPad, and Android apps to date, up from just 500 since General Availability in March. The current pace now exceeds 1,000 new applications per month and the company anticipates that over 10,000 applications will be developed in 2010.

“Since the release of Appcelerator’s all native platform in March, we have seen an exponential increase in the pace of application development,” noted Jeff Haynie, CEO of Appcelerator. “Some developers are on their sixth app in just a few months, and several have seen their applications hit the top of the charts.”

Adaptive Blue’s GetGlue is an example of a Titanium-based social mobile app that is seeing runaway success across multiple platforms. Originally a top 20 social networking app on the iPhone, the media check-in application is now available on the Android phone with planned availability on the iPad imminently.

“We made a strategic choice to use Titanium early on,” noted Alex Iskold, CEO of GetGlue. “We wanted rapid, native development and we wanted to deploy to all of the major mobile platforms. With Titanium, GetGlue has a native user experience, real-time check-ins, and social integration with Facebook and Twitter. The iPhone, Android and iPad apps were built by two developers in just two months.”

Other top applications include the #1 iPad reference app (and top 25 overall iPad app), Terminology, the #1 iPad game app (dice), Swarm SG, and the #1 iPad news app, My Newspaper.

Major Brands and Enterprises Using Titanium to Engage Mobile Users

Brands are adopting Titanium as well. NBC recently released Jay Leno’s Garage and more Titanium applications are in the works for Fall release. MTV released an avatar-personalization app Jersey Shore Yourself. Budweiser, through its advertising agency and Appcelerator partner Tribal DDB, released Bud Light HFL for the iPhone and Android platforms. Top tier developer Umee built Jaguar: Driven Intelligence to provide on-the-go business information for busy executives.

Appcelerator is also seeing increased interest in mobile business applications. eBay, for example, recently released a beta of its employee iPhone app as an enterprise-wide ‘dashboard’ for its intranet services, including people and conference room directory and internal company communication, such as eBay news, videos, and events. Other popular business applications include SugarCRM, Present.ly, and Personify.

“It’s important for us to keep our 16,000 employees connected and informed wherever they are,” noted Steve Yankovich, Vice-President Mobile, eBay Inc. “Appcelerator enables us to rapidly deploy an employee iPhone application that provides useful content in a secure environment. This increases our mobile team’s operational efficiency and drives down cost.”

Appcelerator will soon unveil a significant platform extension along with other enhancements that add broad functionality to Titanium for rapid, rich, plug-and-play application development and deployment.

About Appcelerator

Appcelerator is the leading platform for rapidly developing native mobile, desktop, tablet, and other multi-screen applications using web technologies. The company’s flagship offering, Appcelerator Titanium, is the only open source platform to enable native cross-platform development, from a single codebase, at web development speed. Appcelerator’s customers can leverage their existing skills and open, industry standard technologies to create and commercialize mobile, desktop, and Web apps from a single platform, decreasing time-to-market and development costs, increasing customer adoption and revenues, and enjoying greater flexibility and control. For more information, please visit www.appcelerator.com.

Appcelerator is a registered trademark of Appcelerator Inc. Appcelerator Titanium is a trademark of Appcelerator Inc.

# # #

Press Contact:

Carmen Hughes
Ignite PR
carmen@ignitepr.com
Tel: 650.227.3280 ext. 1
Cell: 650.576.6444